This month, Cobra Beer is rolling out a new look across its entire range in the UK: designed to reinforce its position a the ‘perfect pairing’ with Pan-Asian cuisine.
The creative new design and iconography responds to changing consumer tastes - with 61% of 18–34 year olds reporting that they were adventurous in trying new cuisines, according to a survey carried out by the brand. It echoes the demand for contemporary cuisines and dishes that Cobra is designed to accompany - such as Indian, Vietnamese, Chinese, Thai, Japanese, Turkish, Lebanese, and Sri Lankan food.
The new artwork showcases the diversity of spicy food where Cobra is a partner, supporting Cobra’s brand campaign “Where There’s Spice, There’s Cobra”, which kicked off in May.
“Cobra’s new Graffiti style design speaks to a generation of urban foodies who are open to trying new cuisines and are seeking out premium brands that offer high-quality products.
The beer launched in the UK in 1989 and is ‘brewed to sit neatly between a lager and an ale’, as well as having distinctive low carbonation and smoothness – all designed to make it an accompaniment for spicy food.