Potato chips are full of satisfying crunch and salty flavour - but sadly, most are underwhelming in the nutrition department.
Enter Wilde Protein Chips, made from chicken breast, egg whites and bone broth. They deliver the same satisfying crunch of a potato chip, but without a spud in sight and loaded with 10g+ of protein per serving.
When the Tennessee-based producer was founded in 2017, the brand took a hyper-targeted approach, zeroing in on niche, fitness-focused retail spaces. In recent years, the benefits of protein have become more prevalent to all health-conscious consumers and Wilde revamped its strategy to meet a wider audience, from parents shopping for kids’ snacks, to health-aware millennials and on-the-go road trippers.
Today, Wilde is in over 21,000 stores across the US, from convenience stores to majors, natural stores to ecom retail spaces such as Thrive Market and Amazon.
The company has recently expanded its lineup with a new flavour: Barbeque. According to a 2020 survey from Statista, barbeque is the second most popular potato chip flavour after plain - and knowing consumers are seeking snacks that are high in protein, Wilde is excited to serve BBQ fans with a product unlike anything they've had before (other protein chip brands get their punch from a protein powder.)
Available in seven flavours, Wilde’s range of 100% all-natural chicken breast, egg white and bone broth chips offer a totally unique option: real ingredients, high protein, bold flavours and a thin, crispy texture.
Wilde Barbeque Protein Chips are available in retailers across the US for an RRP of $7.99 for a 4oz bag.