Apple & cinnamon Bircher muesli

Rude Health has added a new flavour to its lineup of Bircher Muesli

Apple & Cinnamon is rolling out in 136 Waitrose stores across the UK, followed by wholesales Auguste Noel and Suma, for an RRP of £3/375g.

Building on the success of the original Soft & Fruity Bircher Muesli, Rude Health developed the Apple & Cinnamon variant using the same base of finely milled oats that go soft in seconds, before adding pieces of apple and cinnamon for a touch of spice.

“We know more people are choosing to have breakfast-at-home in a bid to save money on their café croissant, however we also know they are short on time in the morning and so want a quick and delicious option,”​ said Rude Health founder Camilla Barnard.

“To meet this growing consumer need, it made perfect sense to build on the success we’ve seen with our original Soft & Fruity Bircher Muesli.​

“We hope that by adding this new softly spiced and classic flavour combination, we will help widen the appeal of our Bircher range.”​

The full Rude Health range is made using quality ingredients and nothing artificial. All products are non-UPF (ultra processed foods), organic, dairy-free, non GMO and contain no gums. While other dairy-free brands can be prescriptive and packed with emulsifiers and additives, Rude Health is focused on taste and enjoyment.

The Putney Bridge-based company was founded by Nick and Camilla Barnard in 2005 at their kitchen table to overcome the typical bland healthy food scenario.

Nearly 18 years in, Rude Health can be found in fridges and cupboards worldwide with a 60+ product portfolio comprising granolas, porridges, puffs, flakes, snacks and dairy-free drinks. Its commitment to championing sustainability through its sourcing and packaging also saw the brand achieve BCorp status in 2021.