Manufacturers

FitPro: How to stand out in the RTD protein shake market

Big Interview: Brad Kloss, founder and CEO, FitPro

FitPro: Is there room for a new player in the RTD protein shake market?

By Elaine WATSON

Launching a new product into the ultra-competitive ready-to-drink (RTD) protein shake market is not for the faint-hearted. But being a minnow in a pool of sharks doesn’t faze the founder of FitPro, who reckons he can give Muscle Milk a run for its money.

Non-GMO key part of message for papaya products company

Non-GMO key part of message for papaya products company

By Hank Schultz

Herbal Papaya, a company founded on the health benefits of the fruit, will launch a complete line of food, beverage and supplement products at the Expo West trade show in March.  A key part of the company’s message is that all of its products are non...

Research results pointed Ben & Jerry's down non-GMO path

Research results pointed Ben & Jerry's down non-GMO path

By Hank Schultz

For Ben & Jerry’s, the Vermont-based ice cream company, taking the step to remove GMO ingredients from its supply chain was simply a matter of paying attention.  Not necessarily to the news, to political pressure, or even to consumer attitudes. It...

Diageo faces struggle to make United Spirits pay: Analyst

Diageo faces struggle to make United Spirits pay: Analyst

By Ben BOUCKLEY

The potential upsides in Diageo’s potential acquisition of a majority stake in India's United Spirits (USL) are clear but achieving acceptable profitability from the business may be tricky, according to one analyst.

The meteoric rise of Yasso frozen Greek yogurts bars

Big interview: Drew Harrington and Amanda Klane, co-founders, Yasso

Get him to the Greek! The meteoric rise of Yasso

By Elaine WATSON

It’s a runaway success story that will either inspire budding entrepreneurs across the nation or have them seething with jealousy... But it’s hard to think of a better example of a product that hit the market just at the right time.

Seven things soda makers should do to tackle obesity…

Seven things soda makers should do to tackle obesity…

By Elaine WATSON

While cynics might not be persuaded by Coke’s new ads promoting the role it is playing in tackling obesity, the soft drinks industry is increasing efforts to help consumers make ‘informed choices’ through calorie labeling and more no or low sugar options.

Chobani confirms then denies Canada pull-out

Chobani confirms then denies Canada pull-out

By Mark Astley

Greek yogurt giant Chobani has confirmed, then denied, that it is pulling out of Canada “for the time being” following the postponement of its nationwide launch in the country.

Steaz co-founder Eric Schnell on successful brand building

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...

Saffron Road launches first non-GMO prepared entrée in US

Saffron Road launches first non-GMO prepared entrée in US

By Hank Schultz

The first Non-GMO Project verified frozen food entrée in the US will hit store shelves by the end of the month under the Saffron Road brand.  It was a complicated, time-consuming process but one that company officials believe will ultimately pay off.

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