R&D

FOOD VISION USA 2017: ‘You can’t create authenticity from a focus group’

Can big food still innovate?

FOOD VISION USA 2017: ‘You can’t create authenticity in a focus group’

By Elaine Watson

Will big food companies increasingly buy in innovation and serve as scale up platforms for more 'authentic' small brands they didn’t create, or can they make their legacy brands resonate with new generations of consumers? Here’s what we learned...

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