Chocolate and confectionery ingredients

Source: Getty/	FamVeld

The rise of 'Summerween' expects to boost confectionery sales

By Deniz Ataman

Core holidays like Halloween are being planned for earlier by consumers who are simultaneously looking for value in their holiday preparations and a desire for extended celebrations, which gives brands an opportunity to offer more assortments, formats...

Film tie-ins are a popular marketing strategy in food and beverage. Image Source: Getty Images/Andrew Brookes

Do film tie-ins boost sales?

By Augustus Bambridge-Sutton

Many film studios use tie-ins with food and beverage brands to market their motion pictures. But does this drive sales for the food and beverage products themselves?

Source: Getty/	lechatnoir

Price-conscious snackers seek value, global flavors in-store

By Deniz Ataman

Price-conscious consumers are increasingly seeking healthier yet affordable snack options and shopping for new global flavors in-store, creating a significant opportunity for brands and retailers to develop more engaging and diverse offerings, according...

Image: Getty

Should you be marketing on the metaverse?

By Natasha Spencer-Jolliffe & Jess Spiring

As one confectionery firm launches its own candyland on Roblox to appeal to young gamers, we explore the merits of brand-building in virtual reality

Source: Getty/	LauriPatterson

Sweets & Snacks Expo

How can brands become more than a trending flavor?

By Deniz Ataman

Confectionery and snack brands can stay head of the curve by offering layered flavors and textures inspired from other food and beverage categories, tapping into nostalgic tastes and international cuisines that consumers gravitate towards, Alice Mintz,...

Source: Nassau Candy

Nassau Candy introduces more bulk candies, expands into dextrose market

By Deniz Ataman

Nassau Candy’s positioning in confectionery as an importer, manufacturer and distributor allows the company flexibility to focus on innovation and its customers’ needs by filling in the gaps from discontinued but in-demand products, Dana Rodio, director,...

Follow us

Product Innovations