PepsiCo Venture Group is on the lookout for emerging brands offering premium, functional products that also offer consumers benefits that they can easily understand and “feel” – two key indicators of long-term success, according to a company executive.
Colorado startup FoodMaven has an ambitious goal to reclaim some of the estimated $200 billion of revenue lost annually in America due to food waste by redirecting oversupplied food from manufacturers and producers to restaurants and institutions through...
At the intersection of the crowded cold-brew coffee category and the highly competitive energy drink segment, the founders of startup Bold Brew Coffee saw an opportunity to bring something new to each space.
It’s easy to look at the Annie’s brand now – which achieved double-digit household penetration during former president and CEO John Foraker’s tenure – and think the company never took a wrong turn on its path to center-store ubiquity.
Large food corporations growing through bolt-on acquisitions isn’t anything new and will continue, but what is changing are the structures and programs big companies are putting in place to tap into the mindset of emerging startup brands.
One in every five dollars spent at online natural and organic membership club Thrive Market is likely to be on private label products by the end of the year, predicts merchandising chief Jeremiah McElwee. “But we’re definitely not trying to be an online...
FORTO Coffee Shots, a two-ounce, single-serve coffee drink brand, is migrating from check-out counters populated by other energy shot brands and into the coffee aisles of 3,700 Walmart stores beginning this month.
When it comes to marketing on social media it is easy for companies to spread themselves too thin by trying to be everywhere and reach everyone, which is why the public relations experts at Konnect Agency recommend that firms pick one or two platforms...
No matter how fast entrepreneurs hustle or how good their products are, all companies inevitably hit plateaus that threaten to stall or even kill their businesses, and how quickly they can push through depends in large part on the strength of their branding.
While the US beverage industry is “fundamentally strong” with double-digit sales growth in the last five years, it also is experiencing “big swings” that are reordering the leaderboard as consumers revamp their daily routines to focus more on their health...
Wanting everything to be perfect when launching a new brand is understandable – but it is also a huge detriment that can delay the initial takeoff or hold back a product or company from reaching its full potential long-term, according to the CEO of ice...
Chobani’s mission to deliver better food to more people is about more than creating finished goods that are more nutritious and more accessible – it also is about making those products in a better way, which is one reason why it is adding a Food Tech...
“Much needed” federal funding for organic research, education and outreach could double in the next two years if measures in the Senate Agriculture Committee’s draft farm bill released June 8 make it into the final farm bill.
As new research suggests US consumers are warming to German discount retailer Lidl, with basket sizes and satisfaction levels increasing,* property developers in North Carolina paint a very different picture in a lawsuit alleging Lidl has left them “holding...
Food and beverage manufacturers and suppliers must actively reassure their partners abroad that they are reliable even as the US pulls out of key international trade arrangements and negotiations around the North American Free Trade Agreement hit the...
