Retail

Snack marketing for multicultural consumers

Sweets & Snacks Expo

Snack marketing for multicultural consumers

By Deniz Ataman

As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and generational differences of the American snack consumer, specifically...

How retailers can enhance impulse purchases in-store and online

Sweets & Snacks Expo

How retailers can enhance impulse purchases in-store and online

By Deniz Ataman

While e-commerce impulse buys are evolving, in-store purchases are still critical in capturing snack and candy consumers—with the self-checkout lane offering tremendous potential growth for both brands and retailers, Kathy Risch, senior vice president,...

Unwrapping consumers' candy, snack preferences

Sweets & Snacks Expo

Unwrapping consumers' candy and snack preferences across generations

By Deniz Ataman

Despite inflationary pressures, consumers at all life stages continue to treat themselves both in-store and online with candy and snacks, Acosta Group's Kathy Risch shares in this first story in the two part series about consumers' candy and...

3 CPG fundamentals to stay on top in retail in uncertain times

3 CPG fundamentals to stay on top in retail in uncertain times

By Ryan Daily

CPG food and beverage brands need to focus on three key business activities to survive the current economic climate, including marketing and innovation basics, cost-cutting measures and capital diversification, a panel of food and beverage experts shared...

Follow us

Products

View more

Webinars