With one in 13 children diagnosed with a food allergy in the US*, ‘allergy-friendly’ foods are now infiltrating every category in grocery. But right now, it still makes sense for most retailers to merchandise them in a dedicated set rather than spreading...
Entering a crowded category, Chicago-based RXBAR is confident that its flavour and ingredient combinations, intentionally different from most bars out there, can win spots on more shelves.
Growth rates in the US gluten-free market are slowing, but the category is still generating significant double-digit growth, says allergy-friendly brand Enjoy Life Foods.
Few shoppers in today’s on-the-go culture have time to read lengthy descriptions or claims on packages, which is one reason why Vermont Smoke & Cure recently switched to recognizable icons and color-coding as part of a massive rebranding for its “consciously”...
Today’s consumers claim to want bold, authentic flavors, but many still shy away from unrecognizable foods – giving manufacturers the difficult task of presenting new products or flavors in a familiar way that still respects their authenticity.
Retailers and manufacturers that want to meet consumers’ growing demand for food free from preservatives need to rethink their strategies for packing, shipping and stocking products, suggest the husband and wife team behind Grain-Free JK Gourmet.
While most college freshmen are asking probing philosophical questions about the universe or each other out on dates, the ambitious co-founders of New Grounds Food were asking for help and advice on launching and running a successful new company.
With sugar reduction in full swing, the sales opportunity in the salty snacks category is growing fast to the tune of 3.7% annually with a projected $22 billion in sales in the US in 2015, according to a recent Packaged Facts report. And innovative manufacturers...
Glanbia Nutritionals has launched OatPure gluten free oats in the US, containing less than 10 parts per million of gluten, far exceeding US FDA requirements for gluten-free claims.
Organic and Non-GMO claims are both gaining strong traction on US food and beverage labels, while there has been a slight decline in the percentage of new launches featuring 'natural' claims, according to Mintel.
With a tagline that goes “Treat Yourself Well,” Zemas Madhouse Foods founder Jill Motew wanted to create healthy snacks that tasted great so her children won’t “feel like they’re missing out.”
Research showing the repetition of taking multiple bites is more satiating than one piece or bite regardless of the calorie-count is what inspired Enjoy Life Food to develop mini versions of its popular full-sized soft and crunchy cookies and to launch...
New York-based startup Masienda wants to elevate the $6.8 billion corn tortilla market in the US by importing biodiverse, heirloom corn from Mexico to create a better tasting, nonGMO alternative to the options currently available in the staple category.
