Labeling, Marketing & Advertising

Chefs back Prop 37

Chefs back Prop 37

More than 100 chefs have voiced their support for California GMO labeling initiative Proposition 37 via a ‘chef’s petition’ set up by Alice Waters, chef, author, and proprietor of Berkeley-based restaurant Chez Panisse.

Have you had your P.L.A.Y. today? PepsiCo targets women with new protein product launch

Dispatches from the Food & Nutrition Conference & Expo (FNCE) 2012

Have you had your P.L.A.Y. today? PepsiCo targets women with new protein product launch

By Elaine WATSON in Philadelphia

PepsiCo is developing a novel protein-based product designed to appeal to women that “won’t show up on a shelf the way you envision it”, revealed bosses at its Nutrition Ventures arm at the Food & Nutrition Conference & Expo (FNCE) this week.

In 2011, there were 1,079 Prop 65 notices filed, 132 of which were against supplement companies. In 2010, there were 788 notices filed, 172 of which were against supplement companies. So far in 2012, there have been 564 notices filed, 51 of which are against supplement companies...

ANH-USA seeks support for Prop 65 replacement

By Elaine WATSON

While many companies targeted with Prop 65 notices end up settling because they cannot afford to mount a defense, a significant proportion of cases filed by one key plaintiff have been dropped when companies have chosen to defend themselves, says the...

On October 1, Kraft will split into two publicly traded companies: Kraft Foods Group, an $18.7bn North American packaged foods giant with a portfolio of brands including Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O; and Mondelēz International, a $36bn global snacks company with brands including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident.

Big interview: Russ Moroz, VP Research Development & Quality, Kraft Foods

Kraft VP: There is no silver bullet on sodium reduction

By Elaine WATSON

Kraft Foods has made significant cuts in sodium across its portfolio - and is currently working on “proprietary approaches to take this work to the next level” - but there is “not yet a silver bullet in the toolbox”, admit R&D chiefs at the firm.

Plaintiff Kevin Anderson argues that Jamba Juice’s ‘all-natural’ smoothie kits deceive consumers because they contain “unnaturally processed, synthetic and/or non-natural ingredients” including ascorbic acid, citric acid, xanthan gum and steviol glycosides...

Jamba Juice all-natural lawsuit moves into new phase

By Elaine Watson

A California judge has granted in part a motion to dismiss a class action lawsuit filed against Jamba Juice over ‘all-natural’ claims, but has given the plaintiff the right to amend his complaint.

Yes on 37? No on 37? Everyone’s a loser…

Yes on 37? No on 37? Everyone’s a loser…

By Caroline Scott-Thomas

It doesn’t matter whether you support Prop 37 or oppose it; whatever happens in November when Californians vote on whether or not to label GMOs, everyone loses.

Snacking with less guilt: Brazil’s all-day snack culture

Snacking with less guilt: Brazil’s all-day snack culture

By Caroline Scott-Thomas

There is no direct translation of ‘snacking’ as Americans know it in Brazilian food culture, but snack foods form a significant part of the Brazilian diet, according to a new report from the Hartman Group.

What do the most successful CPG companies have in common?

What do the most successful CPG companies have in common?

By Caroline Scott-Thomas

Investment in emerging channels, the Hispanic market, and employee development are among the strategies that set the most profitable consumer packaged goods firms apart from their peers, finds a new report.

FDA to probe consumer understanding of fortification

FDA to probe consumer understanding of fortification

By Caroline Scott-Thomas

The Food and Drug Administration (FDA) has said it intends to examine consumer understanding of fortified foods, to work out whether people consider generally unhealthy snack foods to be healthier if they contain added nutrients.

CSPI takes aim at Welch’s heart healthy claims

CSPI takes aim at Welch’s heart healthy claims

By Caroline Scott-Thomas

The Center for Science in the Public Interest (CSPI) has challenged Welch Foods over its marketing of fruit snacks, fruit cocktails, spreads and juices as ‘heart healthy’ – and Welch’s has rebuffed the accusations, calling them misguided.

CSPI targets marketing of Splenda Essentials in new lawsuit

CSPI targets marketing of Splenda Essentials in new lawsuit

By Caroline Scott-Thomas

The Center for Science in the Public Interest (CSPI) has taken aim at McNeil Nutritionals’ Splenda Essentials sweetener in a lawsuit filed in a California district court, alleging that the fortified sweetener’s marketing violates consumer protection laws.

Digital marketing giant Valassis intros Facebook coupon app

Digital marketing giant Valassis intros Facebook coupon app

By Caroline Scott-Thomas

Digital marketing firm and couponing giant Valassis has introduced a new Facebook app for consumers to access coupons and savings directly on Facebook, combining the company’s digital coupon distribution expertise with Facebook’s sharing and graph functions.

Lack of exercise is not a key factor in obesity, study suggests

Lack of exercise is not a key factor in obesity, study suggests

By Caroline Scott-Thomas

Lack of physical activity is not likely to be a key factor in Western obesity rates, according to a new study published in the journal PLoS ONE, which suggests that over-consumption of calories is the biggest culprit.

The FDA says firms wishing to make claims about plant sterols and CHD risk reduction should include a minimum of 0.5g of plant sterols per RACC (reference amount customarily consumed) expressed as the weight of nonesterified phytosterols

Smart Balance is hit with lawsuit over plant sterol claims

By Elaine WATSON

Heart-friendly spreads expert Smart Balance has been hit with a class action lawsuit alleging that it does not include enough plant sterols in its spreadable butters to warrant the cholesterol-lowering effects claimed on pack.

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