In a bid to create a more “memorable” identity, Israeli food-tech company DouxMatok is rebranding to share the same “single, powerful” name as its signature sugar reduction product – Incredo – which it plans to further develop and commercialize with the...
Non-alcoholic spirit brand Ritual Zero Proof is tapping into the demand for more artisanal and craft mocktails with the release of its aperitif, as the overall market sees new growth from health-conscious and younger consumers, brand CEO and founder Marcus...
Better-for-you energy drink brand Celsius leverages its PepsiCo partnership to reach $1bn in sales while exploring how to bring consumers into the category with unique flavors, CEO John Fieldly shared during the Goldman Sachs Global Staples Forum this...
Whether it’s that early morning pick-me-up or pre-workout boost, consumers increasingly turn to the energy drink category for its functional benefits, which is expanding the market and creating opportunities for brands to innovate around sports performance,...
The World Health Organization (WHO) has released a new guideline on non-sugar sweeteners (NSS), which recommends against the use of NSS to control body weight or reduce the risk of noncommunicable diseases (NCDs).
As consumers continue to look for ways to save money amid high inflation, many are still finding opportunities to trade down, especially in the dairy category, John Crawford, VP of client insights of dairy at Circana, shared during an International Dairy...
California-based dairy producer Clover Sonoma is meeting demand for flavored and lactose-free milks with three new flavors (Chocolate, Strawberry, and Vanilla) of its Clover the Rainbow Milk with a Splash of Flavor product, Meg Sutula, VP of marketing...
To change the food and beverage industry from the inside, former first lady Michelle Obama announced at the Wall Street Journal Future of Everything Festival this week the launch of better-for-you kid’s brand PLEZi Nutrition, where she will serve as a...
A “massive” repeat purchase rate of 74% direct-to-consumer and 54% at retail combined with healthy margins and strong “no f***ing way” factor helped food-tech startup Hero Bread secure $15m in series B funding despite the challenging economic environment.
Sugar reduction policies and programs in New York City and Berkeley, Calif., could serve as public health templates for cities across the country, according to experts gathered at the Center for Science in the Public Interest’s (CSPI) Sugar Reduction...
As consumers look for sweet flavors and tantalizing textures, many are turning to bubble teas (boba) for a unique sensory experience, creating an opportunity to innovate around flavor in the RTD space and beyond, Laura Harper, marketing associate at beverage...
The multifunctional and tolerable prebiotic fiber is resistant dextrin made from tapioca and 20% as sweet as sugar, according to its producer, Anderson Advanced Ingredients.
Similar to previous partnerships between SweetLeaf and the American Diabetes Association (ADA), the collaboration intends to bring more visibility towards diabetes risk and management and provide actionable ways for people with diabetes to improve their...
Recently published research in The BMJ is providing fresh concerns about sugar consumption levels, as some industry stakeholders disagree with the conclusion and CPG brand look to innovate in the low- and no-sugar space.
Products making dietary guidance statements should contain a meaningful amount of the featured ingredient or food category and not exceed certain amounts of saturated fat, sodium and added sugar, according to FDA’s draft guidance for industry on questions...
Hershey is gaining market share in the US confection market while its top competitors fall farther back by replacing its old playbook of innovating and marketing to masses with a more targeted “occasion-based” approach to product development and “mass...
In a further shake-up to PepsiCo's beverage line, the company rebranded its namesake product for the first time in 14 years as the competition with its rival Coca-Cola heats up in the zero-sugar soda space.
Natural soda brand Zevia is sweetening its branding with a new look as it aims to boost its household penetration and eliminate plastic from its supply chain, company CEO Amy Taylor told FoodNavigator-USA.
With the increasing demand for functional beverages, Uncle Matt's is preparing for a year of product innovation in the organic juice space at the same time that it navigates another challenging season for citrus sourcing, as brand CEO and founder...
Sales of indulgent snacks are growing 20% faster than healthy options as consumers take a “balance sheet approach” when deciding what to eat, despite the current zeitgeist’s focus on better-for-you products that deliver more functional benefits with fewer...
Monster Beverage Crop. could raise prices again in the coming fiscal year as it looks to expand into several product categories and address rising costs for manufacturing and distribution, company Chairman and Co-CEO Rodney C. Sacks shared during a webinar...
Artificial sweeteners have gained in popularity as consumers seek out products without sugar, but a new study suggests a potential link between keto-friendly sweetener erythritol and an elevated risk of heart attack or stroke.
One technology Dole Packaged Foods is trialling to reduce the sugar content in its pineapple juice comes from BlueTree Technologies. We hear about the Proof of Concept (PoC) process between an established food and beverage major and a food tech start-up.
As consumers look for both refreshing tastes and gut health claims, more are turning to prebiotic sodas in a range of classic flavors — including lemon-lime — Howard Telford, head of soft drinks at Euromonitor International, told FoodNavigator-USA.
Through a combination of new flavor and product launches, boosting advertising and marketing, and integrating purpose throughout the organization, PepsiCo expects to build on a strong fourth quarter and deliver upwards of 6% organic revenue growth in...
Rabobank’s powerful matchmaking and once-exclusive innovation arm Foodbytes is opening access for all global startups, corporates and investors to its forward-looking insights, industry analysis and support for vetted emerging businesses with this week’s...
Most Americans think about food in terms of servings, but Johns Hopkins-trained cardiologist Elizabeth Klodas talks about the snack bars, pancake mix, granola-like sprinkles and packets of oatmeal she offers under her brand Step One Foods’ in terms of...
Research shows school meals are the healthiest source of nutrition for most students in the US, but the US Department of Agriculture thinks they can be healthier, which is why it is proposing stricter standards that would reduce added sugars, fat and...
FDA once again is considering front-of-pack labeling “to help consumers interpret the nutrient information on food products,” including testing a controversial traffic light approach to show when a product is high or low in select nutrients and a design...
Monster Beverage Corporation executives predict that sales growth across its energy drink portfolio will pick up and continue to outpace overall category growth in the coming months following a long-delayed and category-leading price increase that went...
To kick start 2023, PepsiCo this week freshened up its beverage line-up, unveiling a new formulation for Pepsi Zero Sugar and releasing STARRY, a lemon lime-flavored soda that is replacing Sierra Mist.
Two Good – a low-sugar Greek yogurt with 2g sugar per cup launched by Danone in early 2019 - has been a leading contributor to dollar growth in the total yogurt category over the past three years, while a zero-sugar version of Light & Fit has also...
Working from a foundational belief that the era of ‘disruption’ is dead, an industry veteran wants to usher in a new age in which start-ups focus on “adding to everything” with the launch of The Ryl Company and a line of ready-to-drink tea that offers...
In 2018, the KraftHeinz Company approached the Wyss Institute to develop a solution to sugar reduction that is workable in a food production setting. After four years of collaboration, the research team has developed an answer: enzymes that convert sugar...
An analysis of the nutritional content of milks served in US schools shows many do not adhere to school nutrition standards or the Dietary Guidelines for Americans on added sugar or sodium, says nonprofit the Center for Science in the Public Interest...
After eight years of research and development, Joywell Foods has rebranded as Oobli, and unveiled the first food products – chocolate bars boasting 70% less sugar – to feature the sweet protein brazzein.
In part three of our gallery of highlights from FoodNavigator-USA's recent trip to Israel, we profile startups exploring everything from high-tech indoor vanilla cultivation to the manufacture of no-sugar-added snack bars using compression and ultrasonic...
Israeli food tech startup Amai Proteins is finalizing the initial closing of a $100m funding round as it gears up to launch its first product next year: a designer sweet protein up to 3,000 times sweeter than sugar with a clean taste and excellent heat...
Torr FoodTech - an Israeli startup deploying an intriguing new approach to creating snack bars by deploying pressure and ultrasonic energy instead of sugary binders to ‘weld’ natural ingredients together - has raised $12m in a series A round as it expands...
Tate & Lyle has expanded its sweeteners toolbox with ERYTESSE erythritol, which provides 70% of the sweetness of sucrose, a similar temporal profile, and zero calories.
While most adults are aware of the importance of fruits and vegetables in their diets, many individuals overestimate the quality of their daily diets, new research from the American Heart Association has found.
Chicago-based kids lemonade brand Poppilu has been acquired by American Beverage Corporation, a wholly-owned subsidiary of Harvest Hill Beverage Company (makers of Juicy Juice and SUNNYD), to build upon the brand's success of establishing the kids...
Zevia continues to gain new shoppers, increasing the brand's household penetration (+1.3 million households in Q3 2022 vs. Q3 2021) while the company sorts through temporary inventory management issues that have dented its full 2022 year outlook.
Despite efforts to brand fruit ‘as nature’s candy,’ celebrity endorsements by the likes of Jessica Alba designed to make vegetables ‘sexy,’ and many retailers selling fresh produce at a loss to improve access and drive foot traffic – the vast majority...
Food tech startup Better Juice has opened its first full-scale manufacturing plant to enable commercial production of its patented sugar reduction technology, which can reduce sugar content in juice products by 30-80%.
Chilled drinkable soup had a moment five to six years ago with a flurry of brands entering the niche segment attracting excited investors who backed brands positioning themselves as a fresh meal on the go that consumers could drink like a juice. But what’s...
How much sugar is too much, and do pouches for babies and young kids containing pureed fruits and vegetables present long-term health risks, even if they don’t contain any added sugars?
Suja Life's recent acquisition of cold-pressed juices shots brand Vive Organic brings together the No. 1 and No. 2 brands in the category to accelerate and scale the still-niche wellness shots segment.
The baby food landscape has changed drastically in recent years with an emphasis on fresh products and a flurry of DTC brands coming to market. So which trends present the biggest growth opportunities for brands and manufacturers?
