Supergut is expanding its gut-health brand to a wider audience with its launch in Sprouts in the new year and as it looks to compliment GLP-1 drugs like Ozempic, brand CEO and founder Marc Washington told FoodNavigator-USA.
Front of package nutrition labeling intended to help consumers select healthier foods and beverages by potentially calling out the amount of added sugar and other nutrients of interest could unintentionally expose children to higher levels of non-nutritive...
While allulose may technically be a ‘rare’ sugar, marketing it simply as sugar could mislead consumers to believe it is or is the same as common table sugar, the National Advertising Division of BBB National Programs determined in a recent decision.
Warning letters sent last week by the Federal Trade Commission to two food industry trade groups and a dozen online health influencers questioning the adequacy of paid partnership disclosures may not be a harbinger of impending enforcement that some believe,...
This week, join FoodNavigator-USA and stakeholders across the supply chain, including Eat Just, The Hartman Group, Oishii, NotCo, Instacart, NIQ, Consumer Brands Association, FMI – The Food Industry Association, Cargill and more for our three-day Futureproofing...
GLP-1 drugs like Ozempic and Wegovy have garnered consumer attention for their ability to curb unhealthy food and beverage cravings, leading to weight loss, as large CPG companies and major retailers might be able to use the moment to refocus on providing...
CPG companies reducing sugar content to meet WHO and other health organization guidelines are increasingly relying on a variety of natural sweeteners, as the industry walks a precarious line in meeting those reduction goals and consumer demands, according...
CPG brands are responding to consumer demand for better-for-you beverages with a bevy of claims from energy to gut health that are driving overall category growth, Becca Henrickson, category development and planning manager of beverages for NOAM at Tate...
Energy drink giant Monster more aggressively is going after the better-for-you beverage space through its Bang acquisition, and zero-sugar and coffee innovation, representatives told FoodNavigator-USA.
Whipped cream brand Whipnotic has raised $2.5m in seed funding to grow its retail distribution as demand for better-for-you dairy products and indulgences increase, brand co-founder and CEO Lori Gitomer told FoodNavigator-USA.
The influence of non-GMO claims on purchase intent is declining, while claims such as “no artificial ingredients,” “natural flavors” and “no added sugar” are more impactful, Carla Saunders, senior marketing manager, Cargill, explained to FoodNavigator-USA.
Despite FDA’s labeling of tagatose as an added sugar, the alternative sweetener’s nutritional and functional benefits continue to generate interest from the food and beverage industry, particularly with lean labels, Jim Kappas, VP specialty ingredients,...
More than fat or calories, the nutritional information consumers are most likely to look for on food and beverage packages is sugar, with a survey conducted by Cargill finding nearly two out of three consumers aiming to avoid it and the majority also...
With Oobli’s first commercial launch of three fruit-flavored sweet teas, the company is building its product development around the oubli fruit’s sweet protein, brazzein, which Oobli reports is up to 5,000 times sweeter than sugar and metabolizes as a...
Sugar has emerged as public enemy No. 1 among consumers and FDA is looking for sugar reduction strategies at the behest of the White House – and yet, most Americans still want moments of indulgence with many people justifying them as much-needed support...
Monk fruit has gained popularity as a natural sweetener, and is poised for growth alongside natural and better-for-you trends as consumers and brands reduce sugar across categories, Monk Fruit Corp.'s GM David Thorrold told FoodNavigator-USA.
The Better Bakehouse is shaking up the baked goods category with a better-for-you donut under its Donutful brand, while tapping into trends around clean label, company founder and CEO Tony Davis told FoodNavigator-USA.
As consumers increasingly demand low and no-sugar products, CPG brands are responding to food and beverage development with an array of natural and artificial non-nutritive sweeteners, which have been the focus of several health studies this year, Thom...
Blending convenience, flavor, and health benefits, the functional drinks have emerged as a key area of growth for the US beverage industry, as consumers continue to demand more out of their products than ever before, a panel of industry experts shared...
Baking mix brand Moyu recently launched in the US better-for-you and healthier baked goods featuring konjac, which is gaining more widespread use, brand founder Gillian Hu told FoodNavigator-USA.
FDA opened registration this week for a virtual public meeting and listening session it will hold Nov. 6-8 on strategies to reduce added sugar consumption, following a commitment it made last fall during the White House’s Conference on Hunger, Nutrition...
Spindrift is growing by tapping into the increased occasions for sparkling water and innovating around flavor, including seasonal varieties, the brand’s VP of marketing Sue Kim told FoodNavigator-USA.
A Dietary Guidelines Advisory Committee (DGAC) working group shared this week refined protocols for systematic reviews, food pattern modeling and committee evidence review which will shape the committee’s recommendations for the Dietary Guidelines for...
Angela Getzel, beverage business development lead, Kerry, explained to FoodNavigator-USA that as consumers are looking for more label transparency, from low/no sugar and artificial ingredients to environmental responsibility, botanicals fit into that...
In an effort to reduce their sugar intake, many consumers are shaking up how they drink soda, opting for lower or no-sugar options with key functional benefits like gut health over the traditional sugary sodas, Salomi Naik, head of innovation at Ai Palette,...
Consumers today are not only satisfied with great-tasting, affordable and nutritious beverages; they also want products that fit into their lifestyles and provide a range of functional benefits from energy, focus, and even heart, brain, and immune system...
From convenience to hydration and satiation, consumer preferences for beverages offer manufacturers an opportunity to hone in on value, attributes and nutrition with taste and simple ingredients as a common driver, according to Hartman Group’s Modern...
With the summer ice cream season almost over, the market is facing fresh challenges as consumers pushback on discretionary spending, driving down volume, and look for more sustainable and high-quality products, Sherry Frey, VP of total wellness for NIQ,...
From pumpkin-flavored coffee creamers to snack bars to caviars and everything in-between, CPG brands are preparing consumers for Autumn with a host of new and returning limited-time offerings (LTO) across dairy, snacks, dips, and other categories.
Better-for-you brand Catalina Crunch has released its Pairing cereals line to grow its brand and retail presence by providing an alternative to conventional sugary breakfast cereals, Krishna Kaliannan, CEO of Catalina Crunch, told FoodNavigator-USA.
Many food and beverage CPG companies are tasked with delivering on the trifecta or sweetness, lower calories, and functionality, opening the door for alternative sweeteners from stevia, monkfruit, and the lesser used carob fruit, said Israel-based food...
Tate & Lyle underscored the formulation considerations necessary to improve nutrition without sacrificing experience by featuring two stevia and allulose sweeteners in an IFT FIRST panel discussion in which participants shared their favorite food...
When it comes to creating the tastes of the future, food and beverage CPG companies aren't only tackling the demand to meet consumer ever-evolving taste preferences in a global economy, but they are grappling with making the supply chain more sustainable...
The World Health Organization’s International Agency for Research on Cancer (IARC) officially listed the popular artificial sweetener aspartame as a possible carcinogen, while the Joint FAO/WHO Expert Committee on Food Additives (JECFA) maintained its...
PepsiCo beat second quarter expectations with its Frito-Lays and PepsiCo Beverages North America divisions posting double-digit organic revenue growth, but the company faces several challenges across its business, especially in the energy and sport drink...
At IFT FIRST this month, food and beverage ingredient companies from across the supply chain will gather to demonstrate their latest innovations in indulgent tastes, as CPG brands look for product solutions to meet the consumer demand for sweet treats...
Food ingredient company Cargill will showcase its latest innovation in salty solutions at IFT FIRST next week with a new line of Pink Himalayan Salt products, as food manufacturers increasingly look to the ingredient for its perceived better-for-you benefits,...
The food as medicine movement continues to shape food and beverage with clean and simple ingredient labels that promote healthier food choices and provide important information to individuals with specific dietary needs, while enhancing transparency and...
Israel-based Mamay Technologies is translating the abstract nature of our sense of taste with its Gage platform, which can run quick formulation simulations to determine the sensory properties of food and beverage prototypes and assign it a number based...
Industry experts and trade groups are decrying the World Health Organization’s International Agency for Research on Cancer’s pending addition of aspartame to a list of possible carcinogens for humans as unscientific and politically motivated.
Better-for-you beverage brand Swoon is kicking off summer with two new flavors of its zero-sugar beverage - a Barbie Pink Lemonade and Lemon Iced Tea & Raspberry Iced Tea - as the demand for zero sugar products increases, brand co-founder Cristina...
Natural cereal brand Three Wishes is tapping into a tried-and-true nostalgic flavor for its latest limited-time-offering with s'mores, as the brand looks to capitalize on the demand for better-for-you and allergen-conscious food products, brand CEO...
Food ingredient company Kerry is expanding its range of sugar reduction solutions to help CPG brands meet increasing consumer demand for low- and no-sugar foods and beverages, Ian McGarvey, SVP of technology and innovation for taste at Kerry, told FoodNavigator-USA....
In a bid to create a more “memorable” identity, Israeli food-tech company DouxMatok is rebranding to share the same “single, powerful” name as its signature sugar reduction product – Incredo – which it plans to further develop and commercialize with the...
Non-alcoholic spirit brand Ritual Zero Proof is tapping into the demand for more artisanal and craft mocktails with the release of its aperitif, as the overall market sees new growth from health-conscious and younger consumers, brand CEO and founder Marcus...
Better-for-you energy drink brand Celsius leverages its PepsiCo partnership to reach $1bn in sales while exploring how to bring consumers into the category with unique flavors, CEO John Fieldly shared during the Goldman Sachs Global Staples Forum this...
Whether it’s that early morning pick-me-up or pre-workout boost, consumers increasingly turn to the energy drink category for its functional benefits, which is expanding the market and creating opportunities for brands to innovate around sports performance,...
The World Health Organization (WHO) has released a new guideline on non-sugar sweeteners (NSS), which recommends against the use of NSS to control body weight or reduce the risk of noncommunicable diseases (NCDs).
As consumers continue to look for ways to save money amid high inflation, many are still finding opportunities to trade down, especially in the dairy category, John Crawford, VP of client insights of dairy at Circana, shared during an International Dairy...
California-based dairy producer Clover Sonoma is meeting demand for flavored and lactose-free milks with three new flavors (Chocolate, Strawberry, and Vanilla) of its Clover the Rainbow Milk with a Splash of Flavor product, Meg Sutula, VP of marketing...
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