On its quest to become more than a cereal company and reverse years of negative growth, Kellogg has expanded into new categories including snacks and has been revitalizing some of its core brands. But has it been a success?
Kashi has expanded its 'Kashi by Kids' line -- which launched with three kids' cereals last summer -- with soft baked snack bites made with a base combination of coconut flour, chickpeas, acai, and sweet potato.
Coconut water brand TAJA -- created by beverage industry veteran and engineer by trade, Nilang Patel -- uses a patented multi-step cold filtration process to create a coconut water that the company claims is as close to drinking right out of a coconut...
Frozen kids meal brand Kidfresh is expanding into the breakfast category with a line of products rolling out in early April to address what CEO Matt Cohen calls 'the most intense time of the day' for parents.
Beverage startup SZENT is using the power of smell to its advantage in its line of 'flavored' bottled waters that will be entering California grocers later this year backed by a $2.2m round of financing from a group of independent investors.
Consumers are approaching food shopping differently than they have in years past with a greater emphasis on local, convenient, fresh, and functional, says market researcher Packaged Facts.
Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves, spanning the latest plant-based launches in the meat and dairy aisle, new pulse based pastas, keto-inspired launches in everything from bone broth and pancake mixes, and...
Offering on-site nutrition services such as access to registered dietitians is becoming more common place in grocery stores, but does it make shoppers with chronic illnesses such as hypertension make healthier food and beverage choices?
Fresh Bellies entered the competitive HPP baby food market in 2015 with its line of savory refrigerated vegetable purees and has expanded its line to crunchy toddler snacks in order to 'age with' its consumer.
Consumers often say that if they’re going to indulge, they’d rather eat a small portion of something made with ‘real’ or familiar ingredients (butter, cane sugar, whole milk) than a more ‘processed’ low calorie/sugar/fat alternative.
Keto may be one of the hottest diets right now, but it's far from the most convenient when it comes to meal planning, said Nick Mares, co-founder of Kettle & Fire.
When thinking of gut healthy foods, chocolate may not come to mind right away. However, Australian brand Gutsii is forging a spot within the functional foods market with its prebiotic chocolate line.
Accelerators may disproportionately target startups, but well-established companies and heritage brands can also benefit from the jumpstart they offer as illustrated by Merisant’s rapid development and launch of its latest brand Sugarly Sweet and a new...
A new study by the Centers for Disease Control and Prevention (CDC) has found that free snacks at work make up a weighty amount of the – empty – calories daily consumed by approximately 140 million working Americans.
Organic, 'no junk' sports drink, KRā needed to further differentiate itself within the $8.5bn sports drink category by launching new packaging that co-founder Sarah Hardgrove-Koleno says "absolutely shouts our brand differentiators: simple...
