Connecticut lawmakers once again seek to ban the sale of energy drinks to consumers younger than 16 years, as regulators and researchers raise concerns about the negative health impact of caffeine.
Many of us start our day with a piping hot cup of tea or coffee. In fact, it’s sometimes the very first thought we have before we’ve even opened our eyes. But what are the advantages and disadvantages of consuming caffeine and how much is too much?
As caffeine content in energy drinks climbs to new heights, some countries and retailers are banning the products or imposing age restrictions. In the US and UK, there are no national regulations that ban the sale of highly-caffeinated energy drinks,...
Authors of a new review argue that daily caffeine safety thresholds set by regulatory bodies should be lowered, while an industry expert says painting “all energy drinks with such a broad brush is inaccurate and irresponsible.”
Energy drink newcomer Machu Pichu’s dual marketing message of finding balance and connecting to nature and community sets it apart in a category that heavily promotes extremes and individual gains, as does its organic flavor technology and natural caffeine...
From convenience to function, packaging and more sustainable decaffeination processes, coffee, particularly RTD, is becoming more differentiation then ever before, Sarah Merritt, VP extracts and ingredients at Westrock Coffee explained to FoodNavigator-USA...
PRIME, a beverage brand by influencers Logan Paul and Olajide “KSI” Olatunji, tells NutraIngredients-USA that its energy drink, “complied with all FDA guidelines before hitting the market”, after Senator Chuck Schumer (D-NY) called for an FDA investigation...
Following an increasing popularity and a heightened influx of brands promoting the CBD and coffee pairing, touting an ability to reduce side effects associated with caffeine, a regulatory expert has warned the research backing the benefits is inconclusive.
Label language must be considered in totality when asking if products are being inappropriately marketed to children, according to the Natural Products Association. NPA made this point in responding to a challenge from the watchdog group Truth in Advertising...
The energy drinks industry is reckoning with recent complaints by consumer group Truth in Advertising (TINA) and the UConn Rudd Center for Food Policy & Health over allegations of deceptive and unfair marketing tactics used by numerous brands.
Keurig Dr Pepper Inc. has invested $863 million in Nutrabolt, giving the beverage giant an ownership stake of approximately 30% in the high growth sports nutrition company.
A branded guayusa extract showed a trend toward better gameplay on the Fortnite video game in a controlled trial. But the study pointed to the difficulty in translating a product’s demonstrated biochemical effects into results in the complex format of...
Led by a PepsiCo alum turned beverage entrepreneur, OCA is carving out a spot for itself in the growing 'clean' energy drink category with a simple ingredient deck which includes 120mg of caffeine from green coffee extract.
The natural energy drink set is buzzing with activity and Rowdy Energy is gaining strong consumer traction with the highest repeat rates in the category, and a new line of thermogenic, calorie-burning energy drinks targeting female consumers, an untapped...
Marquis is starting off the year with a bold new look as it continues to transcend its energy drink origins and draw attention to the plant-powered benefits of its clean caffeinated beverages.
Energy drink manufacturer Celsius Holdings recorded a 101% rise in domestic sales in its first quarter of fiscal 2021. But a pandemic-induced shortage of US-made aluminum cans cut into profitability.
A warning letter sent to a Connecticut wholesaler about the sale of pure powdered caffeine points to the difficulty of keeping problematic products off the market in an environment in which hundreds of thousands of tons of cargo arrives in domestic ports...
The pandemic’s negative impact on sleep, anxiety and mental health is creating a unique marketing opportunity for low caffeine coffee, which can deliver an energy boost without the jitters or negative impact on circadian rhythms, but which previously...
Free from added sugar, artificial flavors and with around half the amount of caffeine as a cup of coffee, Ocean Spray Wave – a caffeinated sparkling water with real fruit juice – is the latest drink meeting a trio of consumer demands of refreshment, energy,...
A call for a “radical revision” of caffeine consumption guidelines for women who are pregnant or trying to conceive based on analysis of observational research published in the BMJ Evidence Based Medicine journal last night is “radically wrong about coffee...
While most entrepreneurs make their own luck through blood, sweat and tears; serendipity also helps, says Clear/Cut Phocus CEO Tom O’Grady after a chance encounter in a bar in St Thomas helped propel his caffeinated sparkling water brand onto the radar...
New research that bolsters the health benefits and safety of coffee could give manufacturers of the beverage an on-trend marketing advantage over other beverages, but some public health advocates caution against recommending the drink as a wellness solution...
It’s hard to think of a company where mission and brand are more intertwined than RUNA, which was forged around an ingredient - guayusa - that created a powerful point of difference for an emerging beverage brand, but also generated income for small farmers...
As a percentage of the overall grocery retail market, Amazon’s $420m in Q2 grocery sales in the US is pretty small fry. But its 50% year-on-year growth is making the whole industry pay attention, says e-commerce data firm One Click Retail.
Coffee Snacks is a company on a mission—it wants to create awareness around shade-grown coffee and its benefits to the environment, says founder Lisa Newmann. It’s starting with coffee snack bars.
With consumers looking for alternatives to high doses of caffeine and sugar, nootropics could become the ‘new norm’ for energy drinks, believes new brand LGND.
For those who enjoy the taste and ritual of drinking a hot cup of coffee in the morning or after dinner, but don’t want the caffeine jolt the beverage delivers, The Vegan Nest is launching an alternative that also is a superfood.
The founders of BOMB Coffee want to help America’s armed forces and veterans stay mentally sharp by offering them a “super caffeinated” specialty coffee and by donating a percentage of its sales to non-profits that help service members cope with post-traumatic...
“In any category—no matter how crowded—there is always a user need that is not being addressed,” said the company’s founder. So where was the Tea Spot’s sweet spot?
Pro-GMO blog a hit: 'Consumers appreciate that we’re not just blindly following a trend.'
After three years of focus on one product – enhanced with periodic upgrades – Soylent is expanding its portfolio with the launch of Coffiest, a caffeine-fueled version of its flagship Soylent 2.0 beverage (launching today), and Soylent Bar (appearing...
Roughly half of consumers wanted a tea that was healthy and hydrating compared to just 26% of consumers who wanted an energizing tea, when asked to create their ideal RTD tea, according to a Mintel report.
Reaching for a fourth, fifth or even sixth cup of coffee per day could provide more than an energy boost – it also could help protect against developing multiple sclerosis, for which there is no cure, suggests a recently published research.
Scientists at Nestlé are working on a new formula for slow-release coffee, something that could conceivably spread the effects of caffeine out over a longer period of time.
As consumers are increasingly aware of the health problems associated with energy drinks, a Californian brand has spotted an opportunity for alternative energy products as mixers with juice, smoothies or cocktails.
Cocoa farmers operate in a chocolate supply chain that perpetuates poverty and bear the bulk of the risk, claims Cacao for Change as it proposes an alternative model.
From vinegar-based sodas to caffeinated yogurt drinks, high-protein nut milks and yet more alkaline waters, check out FoodNavigator-USA's gallery of new beverage launches hitting US shelves this fall/winter.
Chocolate makers can draw on coffee industry grading standards to develop a common quality system for cocoa, says Lutheran World Relief’s manager of coffee and cocoa.
The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.
In the hyper-competitive beverage world, it’s hard to imagine a brand pioneering a new beverage category using a mission-driven business model aimed at restoring the rainforest would still be around 20 years later, let alone growing at an average rate...
If Indigogo investors’ overwhelming interest in the upcoming launch of NeuroGum is any indication, the self-proclaimed focus-boosting gum could be a formidable competitor in the cognitive and energy food and beverage categories.
The Food and Drug Administration has taken another step in its war on powdered caffeine. The controversial ingredient linked to a pair of deaths was the subject of a slew of new FDA warning letters to companies selling the substance to consumers.
Many a tea lover has settled for coffee or an energy drink when desperate for an energy fix. But Zest Tea hopes to change that with its high-caffeine brewed teas.
Sales of chewing gum are climbing again after several years of stagnation, likely due to evolving tastes and eating patterns, in addition to new product launches, according to IRI Worldwide.
It’s been 10 years and more since ephedra was taken off the market and in that time the importance of caffeine as an energy and thermogenic ingredient has grown significantly. Suppliers are competing to offer forms the compound that offer interesting...
DGAC’s criticism of high intensity sweeteners is “contradictory", says ABA
If the meat lobby isn’t happy with the Dietary Guidelines Advisory Committee’s (DGAC’s) recommendations on what constitutes a healthy diet, neither it seems, is the American Beverage Association (ABA), which also issued a statement claiming the expert...
Virginia craft brewery Old Ox Brewery has accused Red Bull of bully boy tactics as the energy drinks giant presses on with a trademark action to try and force it to change its name and logo.