A patent application from Kraft shows it is exploring ways to incorporate ‘crude caffeine’ from coffee beans into functional or medical foods, building on a growing body of research that suggests it has neuro-protective effects.
A report on labeling and marketing of energy drinks by three members of Congress matches much of what industry is already working toward, according the Council for Responsible Nutrition.
Two industry trade associations, the American Herbal Products Association and the Council for Responsible Nutrition, have altered their stance on caffeine labeling. AHPA has amended its trade requirement for caffeine labeling, extending that requirement...
Scientists in the US have genetically modified an E.coli strain so that it is ‘addicted’ to caffeine, where it feeds on the stimulant and serves as a biosensor to measure levels thereof in common beverages such as Coke.
ABA SAYS 'BODY' OF SCIENTIFIC EVIDENCE DOES NOT BACK CLAIMS
Despite industry claims energy drinks contain no more caffeine than Starbucks coffee, a group of top US health professionals tells the FDA energy caffeine content differs in ‘three important ways’ and says the agency should apply GRAS standards for soda...
Mars-owned Wrigley is to launch an energy chewing gum with the caffeine equivalent of half a cup of coffee in each piece but one analyst says the product misses the key youth market and could prove a lawsuit hazard.
Barry Callebaut has developed a formula to reduce the bitterness of high cocoa chocolate using green coffee that doesn’t give a coffee taste and ups antioxidant content.
The chairman of the Chicago City Council committee discussing highly caffeinated energy drinks is ‘confident’ some sort of action will come out of the hearings.
There is “no medical or scientific evidence that would support a finding that the death of Anais Fournier was causally linked to consumption of Monster Energy drinks”, say experts hired by Monster to address allegations in a lawsuit filed by the Maryland...
Monster Beverage Corporation says it will reclassify Monster Energy as a beverage in the US to remove Red Bull’s competitive advantage, and admits that no 5-Hour Energy energy shot rival has “really cracked the code” after Worx Energy sales slumped.
While the growth of the US energy drinks and shots market has been nothing short of explosive - last year it was worth $12.5bn, up 60% since 2008 - manufacturers will need to attract new users if they are to sustain such meteoric levels of growth, says...
Sales of natural products featuring third party certifications surged in 2012, according to new data from SPINS, with non-GMO project verified products leading the charge (+18%), followed by Fair Trade USA (+17%), Certified Gluten Free (+17%), and Certified...
The rate of adverse events for energy drinks and shots ‘appears low in the population of consumers’, but caution is still needed for the products, particularly for select population groups, says a new position paper from the International Society for...
Monster Beverage Corporation has blasted a recent government report on drug-related ER visits that describes energy drinks as 'dangerous', as “highly misleading”.
Two US senators and a member of the House of Representatives have sent letters to 14 energy drink companies seeking information about their products. The letters ask the companies to respond to detailed questions about their products’ ingredients and...
A new report on drug-related Emergency Room (ER) visits has raised fresh questions over the safety of energy drinks, but has been criticized by beverage makers for drawing conclusions that are not supported by the data.
The energy beverage sector had a lively 2012, marked by a high-profile wrongful death suit against Monster Beverage Co., some high-profile negative press and even higher-profile attacks from a pair of US Senators. 2013 is shaping up, if anything, to be...
Monster Beverage Corporation CEO Rodney Sacks has faced down critics of energy drinks and his firm, and said attacks mirrored those on mounted on Coca-Cola and addressed to a ‘gullible public’ a century ago.
The Center for Science in the Public Interest (CSPI) has hit out at 5-hour Energy, claiming that the brand misled the public as to the body’s stance on the safety of the supplement.
The Food and Drug Administration (FDA) has told US Senators Dick Durbin and Richard Blumenthal that is reviewing the safety of energy drinks and may take regulatory action if it finds a health risk.
For the third time in 2012, Sen. Dick Durbin, D-Ill. , joined for a second time by Sen. Richard Blumenthal, D-Conn., has sent a letter to the Food and Drug Administration requesting that the agency investigate caffeinated energy drinks that are marketed...
The mother of a US teenager who died due to caffeine toxicity after consuming energy drinks is suing Monster Beverage Corporation, and one of her lawyers is calling on the FDA to regulate the beverages and ban sales to minors.
Celestial Seasonings is looking to grow its distribution footprint and to grow a new generation of customers as it extends its line of Enerji-brand shots to include a green tea offering.
With the US Food and Drug Administration (FDA) poised to publish guidance on distinguishing between beverages and liquid dietary supplements, one analyst tells BeverageDaily.com he doesn’t see the agency cracking down too hard on traditional energy drinks.
US firm Goddess Energy has launched an energy drink for women called Flirt, which is on East Coast sale as a dietary supplement with one interesting appetite-suppressing bioactive, Hoodia Gordonii.
As reports surface that New York attorney general, Eric Schneiderman, has subpoenaed Monster and PepsiCo in relation to their energy drinks, we ask whether the segment can keep its leather-jacketed cool...
The Canadian Beverage Association has said it supports the transition of energy drink labeling and nutrition guidelines from Natural Health Products (NHPs) regulations to food labeling regulations, as companies begin reformulating products to comply with...
PepsiCo has reportedly reached an out of court settlement in a lawsuit filed in 2009 by a US man who alleged he found a mouse in a can of Mountain Dew.
PepsiCo Americas Beverages says flavoured carbonates are predicted to outsell colas in the US by 2015, as it revealed plans to capitalise upon growth in this segment, where growth is being led by Hispanic consumers.
The row over the legal line between liquid dietary supplements, conventional beverages and energy drinks hit the headlines again this week with Senator Dick Durbin calling on the Food and Drug Administration (FDA) to enforce its own guidance.
If you didn’t make it to Anaheim – or were too busy manning your booth to check out what the competition was up to - we’ve plucked some pearls of wisdom from the podium at Nutracon and the exhibit halls at Expo West for your reading pleasure…
The thinking behind ingredient selection and dosage in some cognitive health beverages is often “pretty confused”, according to the neuropsychologist behind brain-friendly functional beverage Nawgan.
There is an overriding trend within the world soft drinks market towards an overlap between categories, while economic unrest is expected to consolidate a trend towards cheaper products, according to Leatherhead Food Research.
Increasing use of innovative ingredients within soft drinks is one of the most notable trends witnessed by that industry over the past few years, according to Leatherhead Food Research.
The Canadian government has put forward a proposal for energy drinks to be regulated as foods rather than as natural health products, which could see a raft of new labeling and formulation requirements for energy drinks in Canada.
Tough new regulations concerning classifying energy drinks as 'stimulant drug containing drinks' in Canada are not in the interest of consumers, according to the Canadian Beverage Association (CBA).
While it might not be able to sustain its early “meteoric” growth rates, the energy shots market still has significant growth potential and can potentially target a far wider audience than energy drinks, market researchers have predicted.
Teenagers develop more of a liking for unfamiliar fizzy drinks over time when they include significant doses of caffeine, according to research presented at this week’s meeting of the Society for the Study of Ingestive Behavior (SSIB) in Florida.
The disconnect between a traditional understanding of energy, such as endurance, and the rise of energy drinks, is raising questions as to how we measure energy, says the CEO of CRO.
Scientists and health professions should not wait for FDA action and should be educating consumers of the dangers of consuming energy drinks, says a new commentary in the Journal of the American Medical Association (JAMA).
The Food and Drug Administration (FDA) in the US has launched a crackdown on caffeinated alcoholic drinks following a scientific review of their safety.
Researchers testing the theory that caffeine consumption is related to an increased risk of certain cardiovascular events have indicated that their findings actually reveal a potential benefit rather than a risk.
Despite a massive increase in recent years, new research from Mintel suggests that energy drinks and shots may be struggling to find new customers in the US .
