Messaging around dairy alternatives often focuses on health, sustainability, animal welfare, or food allergy/intolerance, which motivates shoppers that want to feel good about what they put in their baskets and their bodies. But ‘plant curious’ consumers...
Dave Ritterbush has joined plant-based food & beverage co Califia Farms as CEO, replacing Greg Steltenpohl, who will retire as CEO but will remain on the board as an executive director.
As with other aspects of American culture, racism has both deep and multiple roots in the food system, which CPG companies must address holistically, ranging from how they source materials and services to their hiring practices, marketing strategies and...
Califia Farms is moving into new territory with the launch of plant-based butters - its first foray into the fats & oils category - and Protein Oat, a line of plant-based milks with a comparable level of protein to dairy milk per serving.
With a portfolio spanning everything from refrigerated plant-based yogurt drinks to shelf-stable cans of cold brew coffee and oatmilk, Califia Farms has raised a jaw-dropping $340m+ over four funding rounds to build its plant-based empire over the past...
Plant-based food and beverage brand Califia Farms has raised $225m in a Series D funding round led by sovereign wealth fund Qatar Investment Authority (QIA), and says it is "carefully evaluating opportunities to expand beyond beverages and into many...
With the nutrition facts panels of plant-based milks under intense scrutiny as the row over naming conventions in the category heats up, Califia Farms has unveiled Übermilk, a new oatmilk-based line packed with extra protein and micronutrients.
While Califia Farms’ barista blend oatmilk was designed to deliver exceptional performance for the specialty coffee trade, oatmilk also has the potential to make waves in grocery retail, because it delivers the taste and texture consumers want, without...
Roughly three-quarters of Americans understand that plant-based ‘milk’ products (almondmilk, soymilk etc) do not contain cow’s milk, although a significant minority - 16-20% depending on the variety – say they don’t know, while 7-9% believe they do contain...
Califia Farms’ dairy-free probiotic yogurt drinks line (launched in February 2018) has entered nearly 7,000 stores in 47 states sold in 42 retail chains making it the company’s most broadly accepted product line by retail channel as consumers continue...
Plant-based beverage brand Califia Farms has raised $50m+ in a new funding round led by Ambrosia Investments and existing investors, Sun Pacific and Stripes Group.
With today’s launch of a new line of dairy-free, probiotic yogurt drinks, Califia Farms hopes to repeat the success it had when it entered the nut-milk category, and at the same time increase the transparency of marketing probiotics.
CAUGHT ON CAMERA AT THE 2017 WINTER FANCY FOOD SHOW
Labeling conventions in plant-based ‘dairy’ are a hot topic right now, with two leading players (Almond Breeze and Silk) hit with false advertising lawsuits this week, and a Senate Bill urging the FDA to enforce standards of identity for milk, cheese...
Plant-based beverage firm Califia Farms has secured a $50m investment from New York-based private equity firm Stripes Group, capital it says will be used for “deepening production and distribution capabilities, R&D, new hires, and sales and marketing”.
Check out who’s moving onwards and upwards at Coca-Cola, PepsiCo, ConAgra Foods, Hershey, Kraft Heinz, Sambazon, Califia Farms, and KonaRed in FoodNavigator-USA’s latest round-up of new hires in food and beverage.
Odwalla founder: Large companies have to buy innovation
Launching a beverage brand is the easy part. The challenge is growing and sustaining it without running out of cash, steam or patience, delegates were told at the FoodNavigator-USA Beverage Entrepreneurs Forum.
