Energy

What’s next for brand Coke? Coffee, energy and beyond

What’s next for brand Coke?

By Rachel Arthur

Coca-Cola Coffee and Coca-Cola Energy could spearhead the evolution of brand Coca-Cola, as beverage categories continue to blur and Coca-Cola looks to maintain momentum for its flagship brand.

Competition heats up in large and still growing sports drink category

Competition heats up in large and still growing sports drink category

By Elizabeth Crawford

Hoping to cash in on the steady growth of the already sizeable sports and energy drink category, manufacturers at Natural Products Expo West in March will showcase a variety of functional beverages featuring an ever-expanding variety of plant-based proteins,...

Sustained energy driving market growth: Mintel

Insights from IFT 2014

The sky’s the limit for malleable energy category: Mintel

By Maggie Hennessy

The concept of “energy” is a multifaceted one, to be sure: it can come in bursts or slowly; via beverages, shots, biscuits or bars; with appeal that spans sports nutrition, weight management and even kids. 

Cooked food may provide more energy than raw: Study

Cooked food may provide more energy than raw: Study

By Caroline Scott-Thomas

Cooking may increase the energetic availability of food, meaning that energy assessment for food labeling could depend on how a product is prepared, according to new research published in the Proceedings of the National Academy of Sciences (PNAS).

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