General Mills

Kite Hill will use the investment to enter new categories and support the brand's rapid growth.

Kite Hill seals $40m investment round led by General Mills' 301 INC

By Mary Ellen Shoup

Plant-based 'chef-inspired' food brand Kite Hill has closed a $40m capital raise led by General Mills' venture arm 301 INC. with participation from CAVU Venture Partners, which according to CEO Rob Leibowitz, will be put towards expanding...

General Mills' CEO Jeff Harmening said the company will focus on driving growth in cereals, yogurts, NPDs and e-commerce to revert its fortunes in 2018. Pic: ©DepositPhotos/jetcityimage2

General Mills prioritizes cereal growth for fiscal 2018

By Gill Hyslop

General Mills said it will focus on growing its cereal venture with Nestlé, unlocking growth opportunities and investing in NPDs to overturn the company’s historical decline in quarter-on-quarter revenues.

The most widely cultivated oat varieties such as Avena sativa are not very high in protein

General Mills seeks to patent high-protein oat variety

By Elaine Watson

General Mills is seeking to patent a new oat variety with more than double the protein of standard cultivated varieties and a more stable fatty acid profile, making the oats less prone to oxidation. 

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