Kroger’s consumer data platform 84.51° has launched Stratum: a tool to help CPG partners track online and in-store sales, data inventory, out of stocks, assortment, promotions, customer segmentation and behavioral insights.
RightRice has landed in nearly 2,000 Kroger stores nationwide giving the brand access to a broader consumer audience as demand for a shelf-stable, better-for-you rice alternative heats up.
Kroger has teamed up with private equity firm Lindsay Goldberg to create PearlRock Partners, a new platform that will identify and invest in promising new CPG brands utilizing insights from its consumer data platform 84.51°.
After extensive testing, Kroger and robotics company Nuro, have expanded a self-driving grocery delivery service to the general public in Houston, Texas, the retailer's second biggest market.
Kroger and UK-based online grocery retailer Ocado will construct two new customer fulfillment centers (CFCs) in central Florida and the Mid-Atlantic, expanding the national grocery chain's online delivery reach throughout the East Coast.
Kroger is shifting from a "grocery company to a growth company" (referred to as its 'Restock Kroger' initiative), CEO Rodney McMullen told delegates at the NRF show in New York this week, noting that it embarked on the move well before...
Kroger and Walgreens have launched an exploratory pilot – Kroger Express – that combines the two retailers’ products and services into a centralized one-stop shopping experience for customers.
Appalled at the amount of produce wasted every year while many people struggle with food insecurity, Kroger will launch a new brand that prizes oddly shaped and discolored fruits and vegetables that previously would have been rejected by the retail chain.
Following Kroger's acquisition of Home Chef and months spent scaling up production capabilities, Home Chef meal kits have rolled out to 225 Midwest Kroger retail locations.
Home Chef meal kits - which roll out in selected Kroger stores later this summer in standalone coolers – will target the significant subset of consumers that buy into the meal kit concept but don’t want to commit to a subscription, says Home Chef chief...
'Simple Truth has been our most successful brand launch ever'
Kroger’s natural and organics brand Simple Truth notched up sales of $1.2bn in 2014, and continues to generate double digit growth, said CEO and chairman Rodney McMullen at the company’s q4 earnings call last week.