Kroger has teamed up with private equity firm Lindsay Goldberg to create PearlRock Partners, a new platform that will identify and invest in promising new CPG brands utilizing insights from its consumer data platform 84.51°.
Kroger and UK-based online grocery retailer Ocado will construct two new customer fulfillment centers (CFCs) in central Florida and the Mid-Atlantic, expanding the national grocery chain's online delivery reach throughout the East Coast.
Kroger is shifting from a "grocery company to a growth company" (referred to as its 'Restock Kroger' initiative), CEO Rodney McMullen told delegates at the NRF show in New York this week, noting that it embarked on the move well before...
Appalled at the amount of produce wasted every year while many people struggle with food insecurity, Kroger will launch a new brand that prizes oddly shaped and discolored fruits and vegetables that previously would have been rejected by the retail chain.
Home Chef meal kits - which roll out in selected Kroger stores later this summer in standalone coolers – will target the significant subset of consumers that buy into the meal kit concept but don’t want to commit to a subscription, says Home Chef chief...
'Simple Truth has been our most successful brand launch ever'
Kroger’s natural and organics brand Simple Truth notched up sales of $1.2bn in 2014, and continues to generate double digit growth, said CEO and chairman Rodney McMullen at the company’s q4 earnings call last week.