Granola and breakfast brand Purely Elizabeth premiered its large-scale advertising campaign around wholesome nutrition last month following a 56% sales growth rate YoY during its first quarter, the company’s CEO and Founder, Elizabeth Stein, told FoodNavigator-USA.
Liquid Death has turned the bottled water category on its head: with its energy-drink-esque branding and novel approach to marketing ('Murder your thirst!' declares the brand's tagline). Mike Cessario, founder and CEO, sits down with BeverageDaily...
The sound of snacking is surprisingly important and impacts the multisensory experience that is so linked to the overall pleasure and satisfaction. From the Crunch Effect to the influence of onomatopoeias, it’s an enlightening subject that no product...
Sweet and spicy (swicy) play into consumers’ ongoing pursuit of diverse, globally inspired taste experiences, and are reflected in recent brand ad campaigns.
Hydration brand Liquid I.V.’s new packaging and summer ad campaign help “optimize and modernize” the brand “without disrupting shopability at shelf,” Brittany Shaw, the company’s senior brand director told FoodNavigator-USA.
Rahm Roast takes an extra step to ensure a clean label for its single-origin, Guatemalan coffee beans through a patented double cleaning process to remove mold and toxins, company President Duqeusne Cook explained to FoodNavigator-USA.
The Light + Fit campaign is designed to “inspire women to crave more beyond yogurt” through packaging redesigns from female artists and a grant program partnership with the Female Founder Collective, Jessica Grane, senior director of marketing, Dannon,...
Greenwashing around sustainability hurts the growth of important initiatives for the environment, society and animal welfare, but when companies make honest, transparent and science-backed claims about their sustainability, consumer trust is not only...
Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.
Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, according to an advertising watchdog that reviewed...
Grocery technology and delivery company Instacart estimates since its launch in 2012 it has helped drive nearly $8m in incremental revenue for the US grocery industry and helped thousands of CPG brands and produce providers reach new customers and generate...
“Greenwashed out” consumers are lethargic from a lack of transparency and distrust in some brand sustainability claims, market research company Euromonitor told the audience at Food Ingredients Europe (FiE).
Increased scrutiny of environmental sustainability claims by regulators and competitors has many brands turning to third-party certifications to reassure consumers about claims’ veracity and to protect against litigation – but recent movements in the...
Understanding how to identify and leverage useful data into a consistent and predictive algorithm is critical for a nimble and productive business strategy. How can businesses across the food sector—from ingredient discovery and product development to...
Food and beverage companies adopting more sustainable business practices, including more environmentally-friendly packaging and reducing emissions across their supply chain, are eager to share successes with consumers – but doing so can, and has, landed...
Manufacturers and retailers are improving their technology stack through digital transformation strategies and AI to improve operations and address historical food and beverage challenges from ingredient shortages and reformulations to predicting current...
As grocery shoppers shift back to brick-and-mortar stores after relying heavily on ecommerce during the pandemic, food and beverage brands also are shifting their advertising from social media to in-store with many turning to retail media networks to...
One of the most pervasive cultural perceptions around food consumption in general is that eating meat is for men and that, conversely, veganism is feminine. A new study explores whether reframing vegan dishes through masculine marketing alters men’s conception,...
General Mills eked out low single-digit sales gains in the first quarter thanks in part to higher prices pushed through late in fiscal 2023 to offset inflation, but the gains cost the company volume and market share as consumers become “increasingly cautious,”...
Inflation may finally be cooling, but prices at the shelf remain significantly higher for most products than a year ago, and certainly since pre-pandemic – leading to widespread food insecurity in the US and prompting consumers, retailers and brands to...
Kraft Heinz’s soon-to-be new CEO refuses to give into competitor and retailer pressure to “rent volume” by boosting promotions for short term gains – preferring instead to invest in pricing optimization, marketing, innovation and renovation to protect...
The grocery industry is at an inflection point as retailers and manufacturers grapple with dramatic changes in how food is produced and sold and an increasingly diverse consumer base that is no longer willing to settle for the one-size-fits-all, supply-driven...
J.K. Rowling’s beloved series branched out into movies, theme park rides, retail and virtual reality experience for a value of $15 billion—and now is expanding its foothold in confections by adding limited edition Harry Potter-themed Hershey's Milk...
Meal kit pioneer Blue Apron expects to return to profitability by the second quarter of next year after a post-pandemic decline in demand caused its revenue and margins to tumble – pushing it to adopt an “asset-light” model in which it handed off manufacturing...
A series of papers on breastfeeding, published in The Lancet this year, gives the misleading impression that infant formula advertising is the main factor limiting breastfeeding, argues implicated trade associations.
Specialty retailer Sprouts Farmers Market continues to disprove early-naysayers who doubted the soundness of its pre-pandemic decision to pull back on price promotions to focus on consumers who will pay more for a higher-end “treasure hunt”-type shopping...
Despite high inflation, the majority of consumers are happy to pay more for products with a sustainable backstory. So there’s money to be made from environmental credentials, which makes falling into the greenwashing trap a bigger temptation than ever...
The Commission noted the proliferation of generative AI will likely make it easier for bad actors to write fake reviews. However, the FTC's plan to impose hefty fines may be enough to deter deceptive practices.
With 61% of UK consumers expressing a lack of trust in the claims many brands use to declare their carbon footprint, producers need to revamp their strategy to stay current in this increasingly pressurised environment, according to a new report released...
FoodNavigator-USA spoke with Alexis Guetzlaff, director of marketing at glass bottle manufacturer, O-I during BevNet Live June 14-15 in New York City to discuss category blurring in the beverage scene.
Sustainability messages can have a “dramatic amplifier effect” on brands’ reach and appeal when paired with traditional category claims such as “tastes great,” but to fully leverage their power marketers should focus on how sustainability claims benefit...
After overcoming a period of declining sales and discontinuation from retailers like Walmart and Walgreens, The Vita Coco co-founder and executive chairman Mike Kirban discussed the company’s operational strategy including brand exposure, reaching consumers...
As CPG companies look to boost efficiencies during an economically challenging year, organizations like Bumble Bee Seafood are beginning to revamp their e-commerce strategy with a keen focus on return on investment (ROI) while also looking to streamline...
Fresh and frozen retail seafood in the US has been on a rollercoaster the past three years with shifting shopping and eating habits during the pandemic sending sales and volumes to dramatic highs and then rising inflation in the past year causing unit...
During “The Promise and Pitfalls of Generative AI for Food and Beverage Operations” webinar, Nick Markman, senior product manager, Evocalize, explained that while the risks of producing misinformation from generative AI are significant, it’s up to brands...
Kellogg’s “stronger than anticipated” first quarter in which the company saw double-digit organic net sales and adjusted operating profit growth not only places the company in the “enviable position” of raising its full year guidance, but suggests it...
Sprouts Farmers Market’s decision to pull back on promotions and cater instead to less price-sensitive shoppers who follow specialty diets and are more health-oriented once was considered risky but now is paying off.
Partnership for a Healthier America’s Food Equity Opportunity Map uses census, income and health data to determine food accessibility in U.S. communities, and could help CPG companies finetune marketing at the zip code level for a bigger impact.
Bringing back a nostalgic food and beverage brand "is about relaunching smartly," explained Purvi Shah, assistant professor of marketing, Worcester Polytechnic Institute.
The raft of letters puts advertisers on notice that they should avoid deceiving consumers by making product claims that cannot be substantiated–or face hefty fines.
Grocery prices may finally be falling after stubbornly going up for more than two and a half years even as annual inflation across other categories and overall have dropped in recent months, according to the most recent data from the Labor Department....
C-suite leadership should focus on sales and marketing in a value-driven market, rather than remain overly-focused on operations, according to Chief Outsiders' recent survey.
A cognitive health innovation panel hosted at the Positive Nutrition summit last week (March 30th), discussed key consumer demands in a crowded market, legislation challenges, and the future potential for the space.
General Mills is bracing for double digit inflation in the back half of the year, but rather than automatically raise prices again – although that remains an option – the CPG giant plans to work with suppliers to find mutually beneficial solutions.
Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.
