Does selling up mean selling out? Not if you go in with your eyes open, say the co-founder of upmarket condiments brand Sir Kensington's, which has just jumped into bed with Unilever, but says the brand will retain its autonomy, its integrity, and...
A slow decline is forecasted for total frozen food sales, which includes frozen dinners/entrees, pizzas, side dishes, and appetizers/snacks, according to Packaged Facts’ latest numbers.
CP Kelco, a global producer of hydrocolloid solutions, completed new production capabilities in its Okmulgee, Okla., plant for manufacturing KELCOGEL gellan gum.
When it comes to marketing products in the natural channel it seems like there are as many strategies as there are products; but just like how not all products resonate with all consumers, not all marketing strategies do either.
Market research company IRI has partnered with financial data firm Experian to add more dimension to IRI ProScores, a database of household purchase data that predicts the likelihood of consumers to purchase specific consumer packaged goods brands and...
The energy drinks market is maturing and so too is its consumer base, prompting the category to expand its marketing position to better appeal to a slightly older demographic.
Home shopping television easily might be overshadowed by food and beverage companies’ growing interest in online grocery shopping, but industry veterans say the venue offers compelling marketing opportunities – especially for startups or legacy brands...
Billed as a “product sampling community” and influencer marketing company, Social Nature wants to take the time-honored and go-to strategy of in-store demonstrations into the digital age for a “better, cheaper and more direct way to target and acquire...
A $5.3m injection of capital will help Barnana support a new line of organic snacks debuting in March, move into more retail channels, and ramp up its marketing, according to co-founder and chief marketing officer Nik Ingersoll.
Years after the dot com and housing market crashes pushed consumers in droves to switch from national to store brands to save money, private label sales are starting to sag – forcing retailers to rethink their marketing strategies, according to a new...
The highly popular, and arguably over-used strategy of placing free-from claims front and center in food and beverage marketing to woo today’s more health-conscious shopper may not be as effective as some manufactures believe, according to new research...
Rapid concept testing helps time-poor CPG companies improve the odds for new product success
While no consumer panel or computer algorithm can predict with 100% accuracy whether a new product will be a hit, being able to get rapid, high-quality feedback on concepts at an early stage can save a huge amount of time and money later on, says Nielsen,...
After changing little in the past 80 years, supermarkets need to lean into megatrends that are reshaping how consumers buy groceries or else risk losing shoppers to other emerging channels, including ecommerce, suggests Acosta, a full service sales and...
For boomers at ingredients suppliers seeking to engage with a new generation of Millennials within their customer base, b2b ad and marketing communications agency Anderson Partners Food Ingredient Marketing has come up with some tips designed to help...
Totino’s pizza sticks and stuffed nachos have hit shelves in major retailers across the US this month as General Mills continues to expand its on-the-go snack meal portfolio.
Lingering consumer health concerns about artificial dyes combined with a more general demand for “clean labels” is contributing to an “upsurge” in the natural colors market that has ingredient suppliers “scouring for cost-effective sources to offer end-products...
The primary shopper – and the primary store – are becoming less relevant when it comes to grocery shopping, says the Food Marketing Institute (FMI) in its 2016 US Grocery Shopping Trends report with Hartman Group. Here are 10 things that caught our eye...
Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.
Turns out flashy marketing, celebrity endorsements and the support of social influencers is just as effective at selling fruits and vegetables as it is salty snacks, sugary drinks and other packaged foods, as illustrated by the success of the unprecedented,...
Millennials - people born between 1980 and 2000 - are as diverse and hard to pin down as any group of consumers. But they do have certain things in common when it comes to food shopping, according to market researchers...
Mars’ Grupo Turin buy gives it a premium chocolate brand to expand internationally, but consumers are increasingly building loyalty to its competitors as the segment grows saturated, writes Euromontior analyst Jack Skelly.
Words are powerful, and finding out what words consumers use to describe natural and organic products is one of the insights provided by Canadian marketing guru Ryan Benn on Thursday.
Magnum, Cornetto, Häagen-Dazs, Ben & Jerry’s… the ice-cream and frozen dessert market is full of well-known brands, but who takes the top spots in worldwide sales? Using data from Euromonitor International, we take a look at the top 10 brands from...
The use of antibiotics in intensive poultry farming should not be cut but minimised and carefully planned to safeguard animal welfare, the American Association of Avian Pathologists (AAAP) has said.
Environmentally friendly practices can do more than help the Earth – they can also help product sales and increase brand value as more consumers care about sustainable practices and how their food is made and transported.
Why are the top 100 CPG brands underperforming in most of the categories in which they operate? Lots of reasons, many beyond their control, says Dr Kurt Jetta, founder of TABS Analytics. But some the wounds are self-inflicted, he argues: “We are holding...
“Exciting and high-end attributes” mark out new products that made the biggest splash in CPG (consumer packaged goods) last year, according to the 2015 New Product Pacesetters report from Chicago-based market researcher IRI.
Chinese consumers are able to buy a fuller range of Mondelēz products, including Oreo Colorfilled, an online platform where people can customize their own Oreo packaging, thanks to the Mondelēz’s latest partnership with Alibaba.
Anyone who has shopped with children knows they heavily influence grocery purchases, but with advertising directly to kids frowned upon by many adults, children’s food and beverage manufacturers must embrace less direct strategies that balance what parents...
Albertsons has introduced Signature, a new private label portfolio that will include several sub-brands spanning multiple categories and more than 4,000 products, from fresh produce to paper towels.
Even for big names in a crowding category, such as Vita Coco, digital market insight is key for staying relevant. Here are some marketing tips from the pros.
Whether it’s a mug with your beloved pet’s picture on it, or a bespoke set of placeholders for a party you’ve ordered online, consumers love to design their own products these days. But how can mass customization work in the food industry, where minimum...
Think Jerky is bringing the 100-calorie pack to the hugely popular jerky category as a way to make the snack even more portable and to help consumers better reflect on what and how much they eat.
While functional sports drinks have been used by athletes for decades, a wider range of consumers are now turning to the beverages, according to a report from MyDrink Beverages.
Investment in Lean Cuisine, Stouffer's, Hot Pockets and DiGiorno paid off for Nestlé in 2015 as the struggling frozen food business generated real internal growth (a sales measure which excludes M&A, price increases and currency movements) in...
Hain Celestial hopes to stay “one step ahead” of the conventional CPG manufacturers now flocking to the increasingly popular natural and organic space, which the New York-based firm has dominated for years, by better customizing marketing, pricing and...
An unconventional partnership between the crowdfunding website Barnraiser and KRAVE Jerky founder Jon Sebastiani’s new incubator and venture fund Sonoma Brands will create a new paradigm for fundraising and marketing that promises earlier, more sustained...
For flavor giant McCormick & Co. Inc., 2016 promises strong growth driven by innovative product launches, consumer inspired reformulations, a brand building campaign and potential acquisitions, according to company executives.
The top 10 branded processed food companies in the US have lost 4% of their market share in the past five years as smaller, more innovative brands have seized the initiative, says Rabobank.
Union Kitchen: Inside a food and beverage incubator
Washington, DC-based incubator Union Kitchen expanded its toolbox for driving sales of member companies’ products with the May 2015 opening of Union Kitchen Grocery – an upscale corner store aimed at redefining what local means and how healthy a corner...
