While most consumers are cautiously optimistic that life will return to ‘normal’ this year after the coronavirus outbreak uprooted most aspects of everyday life last year, many remain concerned about the long-term economic impact of the pandemic and are...
Clif Bar & Company is moving forward with its “next stage of purpose-driven growth and expansion” with today’s launch of a fully integrated marketing campaign that reaches beyond the company’s typical consumer base of ultra-athletes to appeal to active...
The coronavirus outbreak fundamentally changed how food and beverage brands are connecting with consumers – from abruptly halting live sampling and in-store promotions to altering the types of messaging consumers want to hear.
Less than a year after taking the helm at Clif Bar & Co., new CEO Sally Grimes is spearheading the company’s first transformation in 30 years with an ambitious goal to double its business to $2 billion and double its positive impact on the world....
As the pandemic nears the one-year mark, food and beverage companies face increased pressure to maintain new consumers gained during the pandemic while also engaging additional shoppers over record household penetration increases in the last year – a...
A limited-supply Palate Training Kits released today from Icelandic skyr brand siggi’s takes an innovative approach to sugar reduction, which has gained prominence among consumers during the pandemic, but which continues to be stymied by taste and convenience...
Despite category-leading velocities and strong heritage branding, sales of King Juice Company’s flavored lemonade brand Calypso were declining mid-single digits when David Klavsons became the new CEO in 2017 -- months after the original founder sold the...
Decisions made during the early days of the pandemic to ease supply chain pressure likely will have unintended consequences for product development, retail shelf space negotiations, and marketing strategies long after the coronavirus vaccine is broadly...
After discovering a “staggering level of exposure” of fast food, candy, soda and other unhealthy branded foods and beverages on YouTube videos featuring and targeting young children, researchers from New York University are calling on the Federal Trade...
While Grupo Bimbo has managed to stay on top of and benefit from increased demand for its baked goods and snacks in the US during the pandemic so far, executives are weary of any additional strain on capacity and employee safety posed by a potential second...
Cooking inspiration and education are emerging as powerful marketing tools for food and beverage brands and retailers as consumers who are tired of preparing the same-old, same-old at home for the past seven months of the pandemic look for new recipes,...
As the number of Americans dependent on what was once known as food stamps swells to 13% of the population due in large part to an unemployment spike related to the pandemic, they have become an increasingly important demographic for CPG retailers, according...
As Americans continue to stay at home during the coronavirus pandemic, they increasingly are living vicariously through social media influencers, many of whom have yet to raise their advertising rates to reflect their higher engagement – making them a...
As with other aspects of American culture, racism has both deep and multiple roots in the food system, which CPG companies must address holistically, ranging from how they source materials and services to their hiring practices, marketing strategies and...
Trader Joe's indefinite commitment to remove "very soon" any store brand labels with "variations" of the name Trader Joe's, which the petition describes as 'harmful stereotypes,' could be too little too late late...
Ongoing social distancing requirements, the resulting recession and a rediscovery of the joy of cooking and baking will help sustain some, but “certainly not all,” of the surging sales enjoyed by many CPG food and beverage brands since the coronavirus...
In the early days of the pandemic when many retailers suspended in-store promotions to focus on stocking shelves, Arizona-based FoodStory Brands turned to online third-party deal vendors to offer digital rebates to consumers who rely on sales to fill...
Supply chain snags, consumer stockpiling and retailers reprioritizing what to stock during the initial phases of the coronavirus pandemic meant many consumers had to go without their favorite brands and switch to available alternatives, but according...
To remain relevant to consumers as they navigate the ongoing coronavirus pandemic, the economic downturn and the anti-racism movement sweeping America, food and beverage brands need to shelve their current marketing playbooks and potentially any pre-set...
Many food and beverage companies are joining the fight against racism in America by temporarily pausing sales, using their voices and positions to raise awareness of systemic racism in the US, donating profits and pulling advertising from platforms that...
Children’s brands that previously relied on “the nag factor,” impulse purchases or being the reward parents give children to behave in stores are pivoting their marketing to target adults now that most families send only one adult to the grocery store...
Many of the changes in consumer behavior and purchasing at grocery stores due to the ongoing pandemic, including preferences for e-commerce, smaller stores and healthier food, are the cornerstones of Sprouts Farmers Market's new “transformational...
Waiting for a response from cold calls to retail buyers about placing a product on store shelves can feel demoralizing to emerging brands, but Brad Charron, the CEO of the plant-based bar and beverage brand Aloha, advises entrepreneurs not to take it...
Hoping to exponentially increase consumers’ already growing interest in walnuts, the California Walnut Board today is launching a two-prong marketing effort that will promote the nut’s health benefits and versatility.
Retailers across channels hoping to attract affluent shoppers who have a disproportionate impact on their bottom line should promote values and products most closely associated with the natural segment, suggests new research from Packaged Facts.
After evaluating the ecommerce marketing strategies of six national retailers, the Center for Science in the Public Interest is urging federal regulators to control more tightly the types of products retailers can promote on their websites to better promote...
Recognizing that there is a lot of information – and misinformation – about different diets, weight management brand Atkins Nutritionals is launching a new multi-marketing campaign with spokesman Rob Lowe that aims to set the record straight about what...
Leading organic brand Korin is supplying GMO-free chicken to Carrefour Brazil, which will help it bring healthy, certified sustainable meat to a large number of people, its managing director says.
Recognizing people increasingly value authenticity and meaningful relationships over material possessions or a façade of perfection, Happy Family Organics unapologetically shows – and prizes – the messy, chaotic process of parenting in a new marketing...
Extensive distribution and strong memorability are two main drivers for CPG growth – unfortunately for most startups the first is often out of their financial reach, at least at first, forcing to them to go all in on the second.
As Americans learn more about where food comes from and how to prepare it, they increasingly are embracing cooking at home as an important part of their lifestyles, including as a hobby and way to spend time together, according to new research from Packaged...
From publicists to brand founders, R&D scientists to regulatory affairs managers, we spoke with some women in the nutrition industry about the current landscape of marketing and developing products for women—in what aspects is the industry excelling,...
By building a strong direct-to-consumer market before launching into retail, Vital Proteins was able to connect with fans, discover how they use its collagen-based products and expand its portfolio with demand-based options so that when it entered brick-and-mortar...
The JM Smucker Co. is overhauling the marketing model that helped it build iconic brands like Jif peanut butter, Smucker’s jelly and Folgers coffee in an effort to disprove the emerging notion that ‘big food’ can’t innovate or, in some cases, even navigate...
Advertising on Facebook is about more than spreading the word about a new brand or product, it is also a tool for entrepreneurs to identify their core consumer base, which might not be who they initially thought, according to one entrepreneur who recently...
Child-directed TV advertising of high-sugar breakfast cereals has been linked to higher intake of those sugary cereal brands among preschoolers, a study conducted by researchers at Dartmouth-Hitchcock Medical Center concluded.
Kantar Worldpanel highlights Sprite as a ‘top performer’ in its global rankings of the most chosen consumer brands, on the basis of its worldwide penetration and number of interactions with consumers. So what has Sprite done right in a shaky market for...
The co-founders of Pin Up Girl protein were tired of the dichotomous narrative they observed in the protein powder category. On one end, you have the hyper-masculine branding focusing on bulking and powering up, and on the other end, powders targeting...
More than half of US adults will celebrate Valentine’s Day today by spending a record-breaking $20.1 billion, or about $150 each on average, on “holiday indulgences,” including a variety of traditional sweets and better-for-you foods and beverages, according...
Inspiring consumers through beautiful Pinterest posts, delicious recipes, heart-warming blog posts and viral videos can help build brand awareness, but the most effective digital marketers also make each experience easily shoppable, according to new research...
Achieving sustained profitability is a basic business goal that has eluded many in the highly competitive meal kit category, but a top executive of Home Chef says the company may be the first to achieve it in 2018 in part by following the lead of the...
Ecommerce may account for only a small portion of food and beverage sales for now, but that is changing quickly and manufacturers and retailers need to develop a game plan now for how they will leverage the change to their advantage, suggests an analyst...
Many of the tried-and-true tactics, contracts, marketing strategies and business decisions that fueled growth for most successful businesses to date, will not take companies to the next level or guarantee their survival in the next ten years, suggests...
The days of pushing out a refined, tightly controlled marketing message without listening to what consumers want to know are long over, and brands that want to make it in the modern world must listen first, according to a top marketing professional with...
Hershey says launching Hershey’s Gold, a caramelized crème with peanuts and pretzels, could benefit its 2017 Halloween seasonal sales after delivering 'solid' Q3 financial results.
New tools from the Retail Dietitians Business Alliance are helping registered dietitians gain professional prominence in grocery stores and sales outlets while also expanding their influence over product selection, displays and ultimately consumer purchasing...
The Great Recession of 2008 may be long over, but the penny-pinching it inspired in consumers and their subsequent shift to store brands is not – prompting national brand marketers to explore new ways to reach consumers and downplay the competitive threat...
