Marketing

Natural Grocers nears 100th store landmark

Natural Grocers nears 100th store landmark

By Hank Schultz

As Natural Grocers by Vitamin Cottage nears its 60th birthday, the company is nearing another milestone, too; the company is slated to open its 100th store this month, CEO Kemper Isley said.

Whole Foods unveils the name of its soon-to-launch value chain

Whole Foods unveils the name of its soon-to-launch value chain

By Elizabeth Crawford

Whole Foods Market’s much vaunted new value chain – 365 by Whole Foods Market – will not be a “discount model or a dumbed-down version of Whole Foods” as feared by some when the company first announced the impending launch, according to the new chain’s...

CPG industry facing a serious talent shortage, recruiter

Millennials have a general distrust of big companies and a different set of priorities than baby boomers

Recruitment focus: ‘The consumer products industry is facing a serious talent shortage’

By Elaine Watson

While working at sexy new food & beverage companies such as Hampton Creek or Suja Juice sounds like a pretty exciting way to earn a living, the most talented people coming out of business school today are still more likely to pick technology or investment...

ConAgra Food’s outlines 3 point plan to grow consumer business

ConAgra Foods outlines 3 point plan to grow consumer business

By Elizabeth Crawford

ConAgra Food outlines a three-point plant for growing sales of commercial brands, including Swiss Miss, Pam and Orville Redenbacher's, which continue to struggle despite improved share, profit and volume stabilization.

McCormick sales grow with innovation, marketing and retail leadership

McCormick sales grow with innovation, marketing and retail leadership

By Elizabeth Crawford

Flavor and spice leader McCormick & Company is on track to meet its ambitious goal of increasing sales 4% to 6% in local currency in 2015, thanks in part to initiatives in North America to drive growth through innovation, marketing and leadership...

5 strategies for marketing to millennials

Partnership for a Healthier America Summit

5 strategies for marketing to millennials

By Elizabeth Crawford

Firms need to move away from one-way marketing strategies in traditional media channels and embrace open engagement in new media outlets to capture the attention of millennials, who increasingly wield purchasing power and influence but continue to elude...

Product of the Year seal helps products increase distribution, sales

Product of the Year seal helps new products increase distribution, sales

By Elizabeth Crawford

While the upfront cost of third-party credentialing from Product of the Year is sizable for many small firms, winning the right to display its iconic red logo for two years can open distribution doors and increase sales in the long-run for new products,...

Trade spending, the elephant in the boardroom?

Trade spending: The elephant in the boardroom?

By Elaine Watson

Tune into an earnings call from a big consumer packaged goods (CPG) company, and you’ll likely hear a lot of frustration over the ineffectiveness of trade spending. But is weary resignation (‘it’s just a cost of doing business') a constructive response?

Davisco's Polly Olson presenting at the International Whey Conference in Rotterdam earlier this week.

DISPATCHES FROM INTERNATIONAL WHEY CONFERENCE 2014

'It's business as usual': Davisco Foods on Agropur takeover

By Mark ASTLEY

It's "business as usual" at Minnesota-based cheese and whey ingredients manufacturer Davisco Foods following its recent takeover by Canadian dairy cooperative Agropur.

The National Pork Board is look to specifically market US pork on a worldwide basis

US to formulate separate international marketing strategy for pork

By Poorna Rodrigo

The USA is trying to come up with a tailor-made international marketing strategy to tap a bigger share of pork sales, now growing at an estimated 12% globally from 2013 to 2018, said Kevin Waetke, vice-president for strategic communication at the country’s...

Consumers say it’s natural if it comes from a plant: PureCircle

Dispatches from IFT 2014

Consumers say it’s natural if it comes from a plant: PureCircle

By Maggie Hennessy

Obviously taste rules when it comes to any food or beverage. But many consumers are also looking for indications that what they’re eating has been minimally “messed with”—hence the growing incidence of “all natural” and related terms on product labels. 

What do you do? Blake Waltrip, CEO of Ancient Harvest

60-second interview: the day job

What do you do? Blake Waltrip, CEO of Ancient Harvest

By Maggie Hennessy

In the latest iteration of FoodNavigator-USA’s What do you do interview series, we talk with the boss of organic ancient grain specialist Ancient Harvest about the challenges of long-distance (work) relationships, his move from banking to CPGs and what...

Smithfield's net income increased by 479%

Smithfield hits record with Q1 results

By Eleanor Mackay

Smithfield Foods has reported a record increase in net profit for its first quarter (Q1), as well as good returns for packaged food and a better export environment.

Big Data and Big Food: Where to draw the line?

Big Data and Big Food: Where to draw the line?

By Maggie Hennessy

The exponential growth and availability of “Big Data” offers food and beverage marketers unprecedented access to consumer information, but it also raises some ethical questions when it comes to how companies use it—particularly when it comes to children....

Consumers are more empowered today and it's because of that, we're shifting into their world of demand, says Frito-Lay marketing head

Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part II

Frito-Lay: The real battle is winning over the 'empowered' consumer

By Kacey Culliney

Consumers and their demands are in charge of business; driving everything we do in marketing terms and pulling us into their world, says Frito-Lay’s senior vice president and chief marketing officer.

Healthy snackers driving growth in US cracker market

Healthy snackers driving growth in US cracker market

By Maggie Hennessy

As Americans continue to trade traditional meals for smaller eating occasions throughout the day, the $7 billion market for US crackers (as of 2013) is benefiting from this shift in eating habits, especially those touting healthy ingredients in their...

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