Consumers and their demands are in charge of business; driving everything we do in marketing terms and pulling us into their world, says Frito-Lay’s senior vice president and chief marketing officer.
As Americans continue to trade traditional meals for smaller eating occasions throughout the day, the $7 billion market for US crackers (as of 2013) is benefiting from this shift in eating habits, especially those touting healthy ingredients in their...
Exclusive interview with Bob Simpson, COO of Jelly Belly
For a company the size and scope of Jelly Belly—the confectionery giant sells more than 100 flavors in 80 countries (and growing) and across multiple market segments—finding untapped channels in the domestic market has become an “out of the box” endeavor....
The sales slowdown in the US cereal category has nothing to do with consumers and everything to do with manufacturers, says the chairman and CEO of General Mills.
Food accounted for 37% of Wal-Mart’s US sales in 2012 vs 23% in 2002, but its growth has started to decelerate, and we can expect more destocking of major brands, a greater focus on private label, and renewed interest in higher-end health & wellness...
Food product marketers have less than three seconds to grab consumer attention, and need think back to the old days of products in supermarket circulars to connect with consumers in the mobile era, says a leading marketing guru.
Packaged goods companies will make their products greener, healthier, tastier, and faster in the New Year, says market researcher Datamonitor Consumer.
On the heels of yet another year of anemic economic growth, it’s no surprise that consumers are starting 2014 with an at best “conservative” outlook on spending, keeping their focus on maximizing value, as a recent IRI MarketPulse survey of shopper behavior...
Chobani “continues to lead the Greek yogurt category with 37.6% of the market, despite being outspent dramatically by competitors in advertising”, said the firm after rival Yoplait upped the ante with a new ad campaign claiming Americans prefer the taste...
Both private label and national brands’ shares of sales remained unchanged during the past year, with private label share of dollar sales inching up slightly, due in large part to above-average price inflation within the private label sector.
More than a third of new products launched in the US yogurt market in the year to September 2013 featured protein claims, according to new data from Innova Market Insights.
High-pressure processing juice company Evolution Fresh has opened a juicery in Rancho Cucamonga, CA, quadrupling the brand’s production of cold-pressed juice.
Nestlé and Unilever have rubbished allegations that they violated Brazilian competition law by preventing the exposure of rival ice cream products at retail level.
Breaking into the cut-throat world of consumer packaged goods takes blood, sweat, tears... and enough cash to sustain some momentum after the initial excitement of seeing your product hit the shelf wears off.Here's FoodNavigator-USA's pick of...
Mondelez International hopes to strengthen its real-time engagement with consumers via its global partnership with Twitter, a move one marketing expert has dubbed 'clever' and 'innovative'.
Requiring food manufacturers to label products containing ingredients from genetically engineered (GE) crops would not mean higher food prices for shoppers, according to an independent study released yesterday by the Just Label It coalition.
New research from Cargill shows that when parents are making purchase decisions, they don't view food categories as narrowly as a food manufacturer might.
The Twinkies return has been terrific but the owners need to take things slowly and ensure a solid comeback before launching any line extensions like gluten-free variants, a marketing expert warns.
Ingredient manufacturers should interact more closely with end consumers on social media – and stop delegating communication on ingredients to end product marketers, says Euromonitor.
Israeli gluten-free specialists GreenLite are set to launch its new branded bread products to the US market next month, with a European roll out on the horizon too.
Big interview: Bob Waldron, President, Schwan's Consumer Brands
What do you think about when you buy a frozen pizza? What’s on deal? The taste? How long you’ll need to spend in the gym tomorrow if you wolf down a whole one in front of the TV tonight?
Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.
General Mills could have acted faster to disable YouTube comments on its new Cheerios advert as a flurry of racist remarks were made about the interracial family it featured, a marketing expert says.
North America is the world’s largest juice market, but firms active there are losing share within soft drinks due to high price perceptions and mixed health and wellness messages.
Coca-Cola says its much reported internal study suggesting that social media does not ‘pull its weight’ in business terms is true, but only when such digital campaigns are taken in isolation…
Poultry companies looking to recover more profit from their carcases were being offered a unique new system by Bettcher Industries at the International Production & Processing Expo in Atlanta.
By Tom Winn, sales and marketing manager, Phytochem International Inc, Ontario CA, USA
I'm relatively new to the botanicals industry, but I’ve been puzzled by the lack of attention that nutraceutical companies pay to the relationship between prices and harvest time.
General Mills has agreed to pay $8.5m to settle a lawsuit that alleged it launched a national marketing campaign for its Yoplait YoPlus probiotic yogurt products in the US based on misleading digestive health claims.
Spices and seasonings giant McCormick says it is encouraged by the strong pipeline of new products that food manufacturers it supplies are developing this year, but admits that it had expected more new launches last year.
General Mills has been making up lost ground in the fast-growing US Greek yogurt market, increasing its market share to 9% compared with less than 6% in early summer.
Increases in the price of key ingredients, or widely fluctuating prices, are driving reformulation efforts in the industry, with suppliers like Ingredion offering solutions to replace ingredients and cut costs.
Kettle Chips maker Diamond Foods has recorded a $10.7m loss in the first quarter of 2013 after incurring expenses for an investigation into improper payments to walnut growers.
The global market for aloe vera products is estimated to have reached $13 billion, according to information presented at a recent workshop held by the International Aloe Science Council.
Food and drink manufacturers need to think harder about how to design and market packaging for older consumers, according to Benjamin Punchard, senior packaging analyst at Mintel.
Spices and seasonings giant McCormick is looking for new ways to engage with consumers via an expanded presence on photo sharing website Pinterest - the third-largest social media site after Facebook and Twitter - says its boss.
We’ve heard from the branding experts and the market researchers. But what do ingredients firms working with some of the biggest names in food, beverages and supplements think about how to target Millennials?
Global consumers’ intent to buy foods and beverages online has grown 44% in two years, with over a quarter (26%) planning to buy online in the next three to six months, according to a new survey from market research organization Nielsen.
Investment in emerging channels, the Hispanic market, and employee development are among the strategies that set the most profitable consumer packaged goods firms apart from their peers, finds a new report.
Marketers traditionally have focused their attention on the under-50s – but over-50s in the United States still have enormous spending power, and food marketers shouldn’t ignore them, says a new report from the Nielsen Company.
Digital marketing firm and couponing giant Valassis has introduced a new Facebook app for consumers to access coupons and savings directly on Facebook, combining the company’s digital coupon distribution expertise with Facebook’s sharing and graph functions.
