Most consumers think that store brand products are likely to be produced by the same companies that manufacture national brands – and often find them to be just as good, according to Deloitte research.
As the market for premium products continues to evolve, a new report examines different premiumization strategies, aimed at helping food and beverage marketers successfully position their products in the luxury aisles.
Chocolate products are smashing through the recessionary gloom in the US with sales expected to top $19bn within four years, according to the latest report from research group Packaged Facts.
The place of private label products in the grocery store has been cemented by the economic downturn as many categories have continued to grow, according to a new report from market research organization IRI.
California-based flavor firm Senomyx has reported a 91 percent increase in revenue for the second quarter of 2010 compared to a year earlier, boosted by sweetness enhancer R&D and further commercialization of its flavor ingredients.
Food firms are increasingly discussing the sustainability of their activities, but they must communicate with consumers using practical messages rather than euphemisms and jargon, says brand expert.
Food and beverage marketers need to be mindful that consumers intend to continue thrifty behaviors well after the recession, according to market research organization The NPD Group.
Coupons serve as both incentives to try new products as well as loyalty rewards, and consumers are continuing to seek them out, according to new market research from M/A/R/C and The Integer Group.
The Federal Trade Commission (FTC) has requested comments on proposed orders that would oblige food and drink manufacturers to disclose details of the marketing of their products to children.
Behaviors that have been associated with recession, such as eating out less often and choosing private label foods over branded products, may extend beyond times of economic uncertainty, suggests new research.
Natural sweeteners may account for up to a quarter of the global intense sweeteners market by the middle of the next decade, according to a new report from Leatherhead International.
Coupons have made a comeback – and their use is likely to continue over the next several years despite a recovering economy, according to market research organization the Nielsen Company.
A majority of consumers from around the world say that private label products are at least as good as national brands in providing a range of benefits, according to a global survey from Ipsos Marketing.
Private label, or store brand, products accounted for 21.8 percent of unit volume sales in 2009 but only ten percent of items in stores, according to Nielsen figures – but they are doing even better in Europe.
Ingredients companies packed the expo hall at the Research Chefs Association meeting in Phoenix last week, with innovative ingredient systems to inspire creative new foods.
Specific ethnic groups have distinct trends in shopping habits, and product marketing should be tailored to reflect them, advises market research organization The Nielsen Company.
Brain scans could allow food marketers to learn about a product’s appeal – or lack thereof – while it is still at the design stage, according to analysis published in Nature Review Neuroscience.
Branded food manufacturers should start preparing now to win back customers from store brands when the economy improves, advises a new report from market researchers The Integer Group and M/A/R/C Research.
Product innovation could help drive consumers back to name-brand foods and beverages in 2010, according to market research organization The Nielsen Company.
Most food manufacturers have not yet figured out how to translate consumer insights into effective marketing tactics, according to a new report from the Grocery Manufacturers Association.
Coca-Cola-owned Minute Maid has been told to discontinue TV advertising that suggested an omega-3 DHA-fortified pomegranate and blueberry superjuice could give an immediate memory boost.
Tighter purses are not turning consumers away from ethical shopping with interest in all things sustainable or humane thriving despite the recession, according to market researcher, Packaged Facts.
A new scientific review has called for more research into the effects of internet food advertising on teenagers amid fears that teens are too easily influenced by companies marketing unhealthy foods.
Some consumers are beginning to turn back to choosing convenience over price, according to new research from marketing firms The Integer Group and M/A/R/C.
Private label still has enormous growth potential as those who believe non-branded goods are of high quality still far outnumber regular buyers, according to a new market report.
Wealthy consumers who have taken a hit in the recession are more likely to buy natural, organic and ethical foods than those who have been unaffected, claims a new report on psychographic responses to financial setback.
More than 90 percent of American consumers say they are likely to continue buying store brands even after the economy improves, and nearly half would like to see more of them, according to a new survey.
The term cosmeceutical has always been controversial, but the blurring boundaries between the worlds of nutrition and cosmetics are highlighting divisions that neither industry can ignore.
When shopping, consumers very quickly decide on a brand’s worth and unless they are making positive ticks in their minds to an array of factors, it is likely they will pass your functional food by, according to a leading consultant.
Barry Callebaut has launched its ProBenefit probiotic chocolate for food manufacturers in the US, saying that Dannon’s Activia advertising has boosted consumer awareness of probiotics’ potential benefits.
Food and beverage companies should look to Asia to bolster their business in times of economic crisis, while differentiating their products closer to home, according to a Frost and Sullivan analyst.
New data indicates that food manufacturers are opting not to invest in new food and drink product launches during the economic down turn, as budgets are cut from R&D to marketing.
Ralcorp subsidiary Post Foods has announced a new marketing campaign for its Shredded Wheat cereal, pitting it against ingredient innovations in the food industry and hailing its ‘lack of innovation’.
Consumers are increasingly cutting coupons to save money in the struggling economy, with redemption up ten percent in the last quarter of 2008 compared to the previous year, according to Inmar CMS Promotion Services.
The market research organization The Hartman Group has released a report on emerging trends for the year ahead, with perception of high quality topping its predictions, despite economic uncertainty.
McCormick is attributing good results in its industrial ingredients business for 2008 to a strong year with strategic food manufacturers, and a position at the intersection between taste, health and natural ingredients.
There is further evidence that the market for chocolate is not as recession proof as traditionally thought as Barry Callebaut sales in Europe saw a marked drop over Q1.
Renovation as well as innovation could help food and beverage manufacturers who are looking for growth in a downturn economy, according to an outlook report on the year ahead by the Nielsen Company.
The economic downturn in the US is leading to strong sales increases for store brand products, but high quality standards need to be maintained to make sure they are long-lasting, experts warn.
Nestle International Travel Retail (NITR) is concentrating on expanding its range of confectionery and increase the frequency of its product launches in order to profit from its fastest-growing product sectors.
Food manufacturers are confusing consumers by overdoing the number of claims they make on products and need to go back to a simpler style of labeling, according to a new report.
Switching to store brands and buying more staples such as rice and potatoes are among steps being taken by consumers who are increasingly concerned about rising food prices, according to a new survey.
Appointments over the last month include a new technical and operations director at Cobell to ensure ethical, environmental and health standards. Solbar has recruited a North American business director to focus on specialty soy proteins, while the GMA...
The Private Label Manufacturers Association (PLMA) is inviting
ingredients firms to exhibit at its US trade show for the first
time this year, signalling the importance of being on trend rather
than following in the wake of the brands.
In the third article in a series on health claims,
NutraIngredients-USA.com examines what the US Federal Trade
Commission (FTC) looks for when it assesses products for accurate
marketing.
