Nestlé has encountered a “consistent deterioration in growth” in 2011-2012 in the US, its biggest market, according to analyst Andrew Wood at Sanford C Bernstein.
Snack titan Frito-Lay will harness the power of social media engagement to gather recipes and taste insights from consumers and launch three new flavours of Lay’s crisps in early 2013 across the US.
Millennials may be the hot new target demographic for food and beverage manufacturers in the United States, but they are a cautious and volatile group of shoppers, according to a new report from market research organization SymphonyIRI.
Special edition: The new product development process
Social media allows companies to feel out consumer perceptions of ingredients and concepts at the beginning of the product development process – and combines well with more traditional consumer research, says social media research firm Loudpixel.
Special edition: The New product development process
Why do Swedes like watery coffee? And why do two thirds of Dutch consumers add milk to theirs? Because they prefer the taste, or because it’s just a tradition?
Kraft displayed a clever piece of targeted marketing in its Facebook upload of an Oreo cookie with rainbow-coloured filling on Gay Pride day, according to an industry expert.
Breakfast choices vary according to age and gender, and food manufacturers and marketers should consider these differences in their marketing strategies and new product development, says market research organization The NPD Group.
More than half of senior supply chain executives say their company could not conduct a product recall within hours, and would expect the process to take days or weeks instead, according to a new study from RedPrairie Corporation.
Social media use is increasing, and that could be good news for manufacturers of branded products, as frequent social media users tend to be more loyal to name brands, according to new research from the NPD Group.
Brands are often keen to portray themselves as one of the family – but could subtle differences in linguistic intimacy make some potential customers feel uncomfortable?
Ralcorp has announced the acquisition of cookie maker Petri Baking Products shortly after It reported a sales boost in the second quarter (Q2) 2012 driven by frozen bakery products.
US consumers are beginning to spend more on groceries – but are still looking for ways to maximize their spending at the supermarket, according to a new research report from MaxPoint Interactive.
Sales of ice cream and frozen desserts in the United States were worth $25.1bn last year, according to a new report from Packaged Facts – representing a 2.4% rise over 2010, following two years of flat sales.
Seasonings giant McCormick is working on a ’flavor print’ service with MyWebGrocer it claims will replicate Amazon’s recommendation capabilities in the world of flavor, delivering personalized recipes to consumers using McCormick ingredients.
While US firms using inulin and oligofructose are still primarily interested in adding fiber or reducing fat and sugar, they are starting to move beyond generic fiber claims into discussing more specific health benefits, says Cargill.
Shoppers are holding on to frugal habits in 2012, but there are emerging trends that food and beverage manufacturers can use to attract consumers, according to the latest research from SymphonyIRI.
Hispanic marketing strategies are imperative for food manufacturers, as the demographic gains in spending power and size, according to a new study from the Association of Hispanic Advertising Agencies (AHAA).
Price per pound is still the most important decision factor for US consumers, followed for the first time by total package cost, according to the American Meat Institute (AMI).
A new global survey of food manufacturers found that most (98%) are confident about their food safety performance - but 70% of consumers aren't convinced. FoodNavigator-USA spoke to Hank Lambert, general manager of food and water at UL, which commissioned...
Integrated Marketing Group has entered a ‘new phase of expansion’ with the appointment of industry veteran Peggy Jackson as director of business development.
Coupon use continued to increase in 2011 as money-saving habits adopted during the recession have become a way of life for many Americans, according to media and marketing services company Valassis.
Food advertising to children is a “perfect example of a topic that is wholly inappropriate for government regulation”, according to the vice president of the Children's Food and Beverage Advertising Initiative (CFBAI).
Consumer groups have filed a complaint with the Federal Trade Commission (FTC) against PepsiCo and its subsidiary Frito-Lay, claiming that it uses deceptive and unfair marketing techniques to attract teenage customers.
ConAgra has made an unsteady start to the financial year as unexpectedly high inflation and wheat market dynamics pushed profit down, despite rising sales.
Seasonings and spices giant McCormick has seen sales of its Hispanic products in the US surge by 50% since 2005 as it has stepped up marketing and innovation efforts.
One of the best-known names in the nutrition/energy bar market is trying its luck in the beauty-from-within market with the launch of a new bar laced with lutein for healthy skin.
Analysts have welcomed Campbell Soup’s new focus on innovation and brand building to reverse its flagging fortunes in the soup fixture, but warned it could take time before the strategy delivers tangible results.
5-hour Energy’s grip on the US energy shot market has tightened further in the past year, with the brand now accounting for nine out of every $10 spent in the burgeoning category.
US sales of organic foods and beverages continued to outpace conventional grocery sales in 2010, with the market growing 8.5 percent to reach $23.2bn at retail, according to a new report from Packaged Facts.
Univar Food Ingredients has developed an interactive formulation tool, bringing together trend data, technical expertise and case studies to help food manufacturers in effective new product development.
An increasing number of men is responsible for grocery shopping – and marketers should educate themselves on how to connect with them, says a new paper from market research organization Symphony IRI.
GLG Life Tech has signed a three-year agreement with Brazil-based Grupo M. Cassab for distribution and marketing of its stevia extracts in Brazil and Argentina, the company has said.
Hershey clocked a profit for the first quarter of 2011, with it citing new product launches, expansion outside the US and a 30 percent increase advertising spending as key to the positive financials.
The specialty food sector made a comeback last year, experiencing growth of 7.7 percent – and launches of premium private label products slowed, according to a new market report.
Rising food prices are likely to cause consumers to hold on to cost-cutting recessionary shopping behaviors, according to a new report from market research organization The NPD Group.
Spice maker McCormick reported a 13 percent rise in its first quarter earnings, boosted by cost savings and strong domestic and Asian sales, the company said on Tuesday.
Private label foods are set to double their global market share to 50 percent by 2025 but leading brands will also gain in importance, according to a new report from Rabobank.
Consumers are not as adventurous when it comes to flavors as most food product developers would like to think, according to Kim Holman, director of marketing at Wixon.
GLG Life Tech’s joint venture in China has been given the go-ahead by Chinese authorities to provide its stevia-derived sweeteners for use in foods and beverages, the company has said.
The market for private label goods is likely to remain strong in the near future, as 44 percent of consumers consider quality to have improved in the sector in the past five years, according to market research organization Mintel.
Consumers on the lookout for eco-friendly claims are skeptical about the term ‘natural’, and two-thirds would favor a uniform standard to certify natural claims, according to a new survey.
Companies participating in a voluntary scheme intended to restrict the advertising of junk food to children showed ongoing improvement in 2009, according to the program’s third annual review.
Marketers need to tailor their strategies to reflect the cultural diversity of the United States rather than adopting a ‘one size fits all’ approach, according to the Association of Hispanic Advertising Agencies.
The food industry needs to target innovation, increase affordability and better communicate value, as consumers are still rooted in recessionary shopping behaviors, according to a new report from SymphonyIRI.
Distribution and redemption of coupons in the United States has continued to increase during 2010 despite a recovering economy, according to media and marketing service company Valassis.
The Federal Trade Commission (FTC) has proposed changes to its guidelines for ‘green’ label claims to help marketers avoid making statements that could mislead consumers.
