Pepsico

Many big players in the food industry have found regenerative AI helps them in NPD. Image Source: Hiroshi Watanabe/Getty Images

Mars, PepsiCo, Kraft Heinz, and Givaudan on how AI can improve NPD

By Augustus Bambridge-Sutton

NPD takes time. Long hours of R&D lie between an idea and a product launch. AI, however, is helping a range of major companies generate product ideas, as well as do market research and gain insights into the minds of consumers.

Celsius hits $1bn brand status with PepsiCo's help

Celsius hits $1bn brand status with PepsiCo's help

By Ryan Daily

Better-for-you energy drink brand Celsius leverages its PepsiCo partnership to reach $1bn in sales while exploring how to bring consumers into the category with unique flavors, CEO John Fieldly shared during the Goldman Sachs Global Staples Forum this...

Gatorade introduces new gummies, overshadowed by bottle

Gatorade introduces new gummies, overshadowed by bottle

By Danielle Masterson

As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...

Frito-Lay: Flavor combinations and discovery drive snacking purchases

Frito-Lay: Flavor combinations and discovery drive snacking purchases

By Mary Ellen Shoup

Consumers have heightened interest in flavor twists and combinations (e.g. salty & sweet, tangy & spicy) and are less driven by brand recognition and familiarity when it comes to their snacking purchases, finds Frito-Lay North America in its recent...

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