Snack Bars

Source: Nature's Bakery

Mars purchases two US facilities, expands its snack portfolio

By Deniz Ataman

Global snack maker Mars expands its snack production with the purchase of a new $237m baking facility for Nature’s Bakery in Salt Lake City, Utah, and a Chicago-based Global Research and Development Hub that will focus on chocolate and nuts testing and...

Nellson CCO bites into protein snack bar trends: Flexitarian in, keto out

Nellson CCO bites into snack bar trends: flexitarian in, keto out

By Ryan Daily

With the ebbs and flows of consumer demand, the snack bar market is preparing to meet the demand for more plant-based protein with flexitarian products, as some recent diet claims might be on the way out, Bart Child, CCO at Nellson, told FoodNavigator-USA.

'Do we really need another snack bar?' asks Rabobank

'Do we really need another snack bar?' asks Rabobank

By Mary Ellen Shoup

Does the market need another snack bar? In short, probably not, but it may be time for a reset of the bellwether category, says Nicholas Fereday, senior analyst, consumer foods at Rabobank.

Snack bar trends: What's next for the category?

WEBINAR HIGHLIGHTS

Snack bar trends: What's next for the category?

By Mary Ellen Shoup

With so many emerging bar brands vying for space in a crowded market dominated by large CPG -- Clif Bar, KIND (Mars), RXBAR (Kellogg's) -- and retail sales still down in 2021, what's the future of the bar set, and how can brands punch above...

KIND acquires fig bar brand Nature's Bakery

NEWS IN BRIEF

KIND acquires fig bar brand Nature's Bakery

By Mary Ellen Shoup

KIND's pending acquisition of Nature's Bakery, a family-owned, better-for-you snacking company best known for its soft-baked fig bars, gives the nutrition bar giant and its parent company Mars a stronger foothold in the nut-free snack bar category....

Matt n’ Mike's: ‘At the on-set we wanted this to be a superfood for kids’

Behind the Brand: Matt n' Mike's on making a superfood bar for kids

By Mary Ellen Shoup

Within the adults snack bar category consumers can find everything from cold-pressed chilled bars made with whole fruits and vegetables to a myriad of clean label alternatives of protein bars. But when it came to snack bars for kids, the options were...

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