Goodles is shaking up the mac and cheese shelf with colorful branding, playful product names and better-for-you options, including a new gluten-free option sampled at the recent Natural Products Expo West event.
CPG startups that have adjusted to a new reality of lower funding and focusing on profitability might have reason to be optimistic about the future of raising money, as two venture-capital investors told FoodNavigator-USA in separate interviews during...
CPG founders from natural brands Wildway, Mother Kombucha, and Lil Bucks shared their strategies for securing funding in a tighter capital market during a recent Naturally Chicago webinar.
From understanding when to exit to securing favorable agreements with co-manufacturers, food and beverage startups are facing a myriad of business challenges that are likely to persist throughout 2024 as private-equity capital continues to dry up, Christopher...
Winner of the first season of Netflix’s Snack vs. Chef show, Lauryn Bodden, is taking her award-winning noodle snack concept from TV screens to store shelves with the official launch of S’NOODS, as she shared in the recent episode of FoodNavigator-USA’s...
The founder of startup Harken Sweets, which launched earlier this month, wants to “nutritionally overhaul” the candy bar category by using “the power of the date fruit,” like how she helped Caulipower reinvigorate the pizza category with the “power of...
CPG brands eager to break into Costco stores must first meet financial milestones and packaging and shipping requirements, assistant general merchandise manager for the retailer's Midwest region, Amy Becker, shared during a recent Naturally webinar....
Functional beverage brand Mitra9 has released a reformulated cleaner label product ahead of retail expansion plans, as the company looks to improve margins and reduce costs, brand co-founder and CEO Dallas Vasquez told FoodNavigator-USA.
Beverage startups need to prioritize strategic merchandising, promotions, and digital strategies over rushing to get on store shelves to grow their brand, advised Bill Sipper, consultant and manager partner at Cascadia Managing Brands, in an interview...
The capital crunch many food and beverage companies have faced in 2023 will remain a challenge into 2024 due to several macro-economic reasons, Jennifer Palmer, CEO and founder of lending company JPalmer Collective, told FoodNavigator-USA.
Tapping into the demand for snacking occasions and culturally inspired foods, food brand Yaza launched in the US last week, as it prepares to spread the word of labneh to a wider audience, Christian Karim Khalil told FoodNavigator-USA.
This week, PepsiCo announced the top 10 finalists for the Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition, an accelerator program that provides Hispanic-owned food and beverage startups and innovators in the space with financial...
The era of food and beverage entrepreneurs scoring massive checks from investors with scant review to build and exit a business in three to five years is giving way to a new era of cautious consideration by venture capitalists seeking slower but more...
Xiao Chi Jie (XCJ), the modern Chinese food brand that helped put authentic soup dumplings on the US map by cultivating a cult-like direct-to-consumer following during the pandemic is ready to expand into brick and mortar stores this April with a new...
Since Project Potluck was founded in 2020 to support people of color in the CPG industry, the landscape and conversation around diversity and inclusion has changed dramatically, but according to the grassroots group turned non-profit a lot remains to...
Working from a foundational belief that the era of ‘disruption’ is dead, an industry veteran wants to usher in a new age in which start-ups focus on “adding to everything” with the launch of The Ryl Company and a line of ready-to-drink tea that offers...
The lower barrier for entry to market for startups and emerging brands created by the surge in online grocery shopping early in the pandemic is creeping back up as consumers increasingly return to brick-and-mortar stores for the bulk of their shopping...
Knowing entrepreneurs often dramatically underestimate the time it takes to validate their business models, are more likely to lose money or break even than make a profit and face abysmal failure rates, one successful founder is offering a helping hand...
Entrepreneurs at startups and emerging brands often innovate and build their businesses based on their intuition or anecdotal feedback from loved ones and early adopters, but as they scale so do their need for detailed data and analysis -- not just about...
While some of the initial challenges that food and beverage startups experienced when the pandemic began have subsided, like restrictions on sampling and freezes on category resets, others remain and new ones have emerged – complicating the path to market...
To better help early stage CPG, food tech and ag tech companies build more financially successful and appealing businesses, navigate the fundraising process and connect with investors focused on the natural products space, the networking platform Brandjectory...
When launching a business, founders often are asked to rely on friends, family and their community for financial support and guidance until they have proof of concept – but not all networks are created equally and entrepreneurs without affluent or influential...
As a long-time coffee lover, Golden Ratio founder Clark Nowlin was unwilling to forgo the beverage indefinitely even though its acidity caused him digestive discomfort and the “burnt and bitter taste didn’t jive” with his taste buds. When he discovered...
With 1.6 billion tons of food worth $1.2 trillion lost or wasted every year, the Danish startup Nature Preserve sees massive market potential for its miniaturized food processing plant to convert surplus produce into nutrient-dense powders across the...
Even though Andrew Abraham has helped millions of people live healthier, more vibrant lives first as a medical doctor and then for the past 12 years as the founder of the organic protein shake and bar brand Orgain, he wanted to help more consumers learn...
WeWork is helping to level the playing field between emerging and established brands in the competitive food and beverage space with the recent unveiling of its flagship Food Labs in New York City and the graduation of its first food and ag focused accelerator...
Rather than hit pause during the ongoing pandemic like many other investors, global venture capital fund SOSV’s Food-X accelerator is moving full steam ahead by welcoming to its 11th cohort eight companies that are directly tackling challenges coronavirus...
Entrepreneurs just starting out may feel pressured to present a façade of perfection or else risk missing an opportunity, but the CEO of Lily’s Sweets, Jane Miller, argues the opposite is true – that failing to seek help managing weaknesses or bridging...
While iconic brands currently are losing the tug-of-war with niche startups for consumer engagement and spending, how they continue to play the game in the next ten years will dictate whether they regain ground or become obsolete, according to senior...
Crowdfunding is a popular option for entrepreneurs looking for an infusion of capital without having to handover equity in exchange, but according to Kickstarter only 25% of food-related projects successfully reach their funding goals – a discouraging...
When launching a brand online, startups may be tempted to focus first on marketing direct-to-consumer from their website rather than through a third-party retailer, such as Amazon, but according to the founder and CEO of the fast-growing, plant-based...
Entrepreneurs hoping to disrupt an established category dominated by large companies and well-known brands could gain a significant strategic advantage by launching first online where they can leverage positive consumer reviews and social media, advises...
Modern airplanes can take people across the world in a matter of hours, rather than the days, weeks or even months once required, but flying also can take a toll on travelers’ health – a side effect that the co-founder of startup Flightfūd hopes to offset...
When starting out most entrepreneurs could use a hand, especially when it comes to making their products, but finding the right kind of help isn’t always easy and picking the wrong partner can negatively impact the brand – lessons that the founder of...
The amount of capital flowing into the food & beverage industry is rising rapidly with recent research from Food+Tech Connect reporting a 34% increase in funding worth $1.45 billion going to startups in the space in 2018 compared to $1.08 billion...
As consumers increasingly demand natural, organic and innovative products across all retail channels, emerging brands are no longer restricted to the classic route to market that began with independent, natural retailers and slowly expanded to conventional...
In today’s strong labor market, many cash-strapped startups are unable to compete with big food for top talent based on salary, but according to the specialized recruitment firm ForceBrands that doesn’t mean they have to settle for second best.
Anheuser-Busch InBev may be on a mission to be the “best beer company bringing people together for a better world,” but its innovation, incubation and investment arm, ZX Ventures, wants more: It wants to “make products, services and technologies that...
Routine headlines about multi-million – or billion – dollar venture capital investments into food and beverage startups may give the impression that VC funding is the best way to scale a business, but according to one insider the model is far from perfect...
At IFT next week in New Orleans, entrepreneurs in the NEXT Start-Up Alley will show how they are combining “science, creativity and new thinking” to offer disruptive new solutions to some of the most persistent problems in the food industry, including...
Mounting consumer complaints about the generally lower coffee quality or waste created by many single-serve brewing options, pushed startup Steeped to create an elegant solution that is more sustainable than the ubiquitous pods on the market and that...
Attracted to recent high-dollar acquisitions, consumer demand for healthy and sustainable options, and the opportunities created by a diversifying retail landscape, the number of investors flocking to the food and beverage industry continues to grow exponentially...
Advertising on Facebook is about more than spreading the word about a new brand or product, it is also a tool for entrepreneurs to identify their core consumer base, which might not be who they initially thought, according to one entrepreneur who recently...
While the food and beverage industry is virtually oozing with innovation as entrepreneurs launch category-breaking and -making ideas at a rapid-fire clip, the full potential of many new products and companies is held back by lackluster branding that a...
Sparkling botanical beverage brand Petal has had a busy first year as the company doubled its product line with three new flavors, underwent a reformulation (swapping out stevia and erythritol for organic agave), and is now primed for national distribution...
“Disheartened” but “not surprised” that so little venture capital currently is invested in startups led by women and minority entrepreneurs, Chobani Incubator’s new program director Zoe Feldman says she wants to more intentionally support founders from...
Following the lead of many other established food & beverage players, Mars, Incorporated is launching a new accelerator to help early stage food-focused companies fast-track growth in exchange for access to the energy and ground-level market insights...
The frequency with which food and beverage startups in the US secure multi-million dollar investments in early fundraising rounds might lead some entrepreneurs to believe earning capital is easy – but the founder of the moringa company Kuli Kuli says...
Whether through multi-million dollar investments in startups or high dollar mergers and acquisitions of larger, established companies, the food and beverage industry currently is being flooded with funding, and with it many opportunities as well as challenges.
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