Purecircle has renewed a deal to supply its next generation stevia sweeteners such as Reb M to Merisant, which makes tabletop sweeteners including Canderel and Equal with Stevia; PureVia; and Whole Earth.
Stevia supplier Sweet Green Fields (SGF) has teamed up with Tate & Lyle to introduce ZOLESSE, a glucosylated stevia extract that can be labeled as a natural flavor.
60-second interview: Carol May, chairman and CEO, Wisdom Natural Brands (Sweetleaf stevia)
If fat is back with a vengeance and protein remains on trend, sugar is now public enemy number one for many consumers, who want to cut down, but remain suspicious of the ‘natural’ credentials of some alternatives. FoodNavigator-USA caught up with Carol...
Using tactics such as “sin taxes” and a new bold-faced call-out for added sugar on the revised Nutrition Facts panel, public health advocates and regulators have targeted sugar as a primary caloric contributor in the ongoing obesity epidemic in the US...
A pioneer in the premium natural sweetener segment, NuNaturals is moving in a “more youthful direction” with new products and positioning that appeal to a broader consumer base than the company historically courted following a leadership transition from...
Stevia specialist PureCircle announced that it will launch a line of stevia-derived proteins, soluble fibers, and antioxidants in the second half of 2019.
Synthetic biology specialist Amyris has embarked on a mission to capture 30% of the global stevia sweeteners market by 2022 with a Reb M sweetener produced from cane sugar by a modified yeast strain, that it claims gives it a clear competitive advantage...
Cargill and DSM – who have both independently developed steviol glycosides via microbial fermentation – are now teaming up in a bid to accelerate their development under the Eversweet brand.
Consumer attention to health and wellness when making food and beverage purchases has impacted specific areas of the grocery store, specifically the rise in sales of no sugar added products and items that contain stevia or monk fruit, Nielsen data found.
Global stevia supplier PureCircle will soon harvest the first commercial-scale crop of its proprietary Starleaf stevia after completing successful trial plots in 2017 with plans to significantly increase acreage of the proprietary sweetener over the next...
US retail sales of stevia sweeteners grew 11.9% in the 52 weeks to August 11, 2018, while sucralose sweetener sales were down 6%, aspartame sweetener sales were down 8% and saccharin sweetener sales were down 5.9%, according to new data from Nielsen (xAOC),...
Tate & Lyle has introduced TASTEVA M Stevia Sweetener made from Reb M, which it claims tastes “remarkably like sugar” compared to other steviol glycosides.
PureCircle has reached a critical mass of its proprietary Reb M Starleaf stevia, with enough supply to to sweeten approximately 500 million cases of zero-calorie carbonated soft drinks, and in three years, the stevia supplier estimates that it will have...
PureCircle has partnered with tobacco farmers in North Carolina (US) to commercially grow its StarLeaf stevia for the next planting season, to meet growing demand for food and beverage launches using the plant-based sweetener.
Chobani has unveiled a bold new visual identity designed to make its brand “friendlier and more accessible” as it celebrates 10 years of national distribution and a year of double-digit topline growth against a backdrop of declining category sales.
Mexico’s Federal Commission for Protection Against Health Risks (COFEPRIS), led by Julio Sánchez y Tepoz, has approved SweeGen's next-generation Reb M sweetener for use in food and beverage categories already approved for steviol glycosides.
California-based SweeGen has received a GRAS no objections letter from the FDA for the use of its Bestevia branded Reb-D - manufactured from stevia leaf extracts converted to Reb D using enzymes – for use as a general purpose sweetener for food and beverage...
Monk fruit is still more expensive than stevia, but significant progress is being made on tackling the pricing and regulatory issues that have historically held the market back, says Layn Corp, a leading supplier of monk fruit and stevia based natural...
Consumers increasingly view clean label as about more than avoiding ‘artificial’ ingredients, according to a new survey from Kerry, which also reveals that some ingredients previously considered safe bets in clean label formulations, such as natural flavors...
PureCircle Stevia Institute (PCSI) – originally founded as the Global Stevia Institute in 2010 - debuted today at the International Union of Nutritional Sciences (IUNS) 21st International Congress of Nutrition (ICN) in Buenos Aires.
Amazon can be an “insanely disruptive” platform for challenger brands willing to put in the time and effort to understand how to maximize their prospects on the site, says Pyure Brands, which is giving far larger rivals a run for their money in the stevia-based...
PepsiCo is seeking to patent a technique of producing the sugary-tasting steviol glycoside Reb M via an enzymatic method that delivers "higher purity at a lower cost.”
To many consumers, ‘processed food’ is just another term for ‘junk food.’ It’s hard to define, but we know it when we see it (Twinkies). But do we know a ‘highly processed’ ingredient when we see it, and how much processing is too much? Elaine Watson...
Stevia producer Sweet Green Fields (SGF) will significantly increase its production capacity this year via a new facility in China’s Zhenjiang province expected to come online by the third quarter.
A new player in the stevia market - Steviana Bioscience - is looking to carve a niche in the market for next generation stevia sweeteners, which utilize some of the minor glycosides in the stevia leaf, notably Reb D.
Using traditional plant breeding techniques, PureCircle has developed a stevia plant with 20 times more sweet-tasting steviol glycosides than standard stevia, it says.
EverSweet - the hotly-anticipated ‘next-generation’ Reb D and Reb M sweetener from Cargill and Evolva produced via fermentation – is on track for a 2018 launch, now that the two partners have thrashed out a production and commercialization deal.
“When consumers are asked an open-ended question, ‘What are you trying to avoid,’ the top three out of four answers are related to a sweetener,” Andy Ohmes, global director of high intensity sweeteners at Cargill, told FoodNavigator-USA.
California-based B’BOX Group claims to have developed a proprietary technique for producing clean-tasting, high-purity stevia extracts that is so fast and cost-efficient that it says leading CPG manufacturers are considering buying the technology and...
California-based SweeGen has received a GRAS no objections letter from the FDA for the use of its Bestevia branded Reb-M - manufactured from stevia leaf extracts converted to Reb M using enzymes – for use as a general purpose sweetener for food and beverage...
As the technology around producing steviol glycosides continues to evolve, transparency in labeling will be critical if consumer trust in ‘natural’ sweeteners is to be retained, says PureCircle, which claims to be the “clear market leader in terms of...
Herbal industry experts were quick to laud the accomplishments of stevia pioneer Jim May, founder of Wisdom Natural Brands, who died this week at the age of 80.
'siratose has demonstrated potency and overall taste quality superior to existing monk fruit sweeteners'
Senomyx has identified a new zero-calorie, high-potency sweetening compound found in trace levels in monk fruit, which it plans to produce on a commercial scale via fermentation.
If high purity Reb A used to be the only game in town when it comes to stevia, the game has become a lot more sophisticated in the past couple of years as suppliers compete to provide the best-tasting combinations of steviol glycosides, and products become...
Partners Evolva and Cargill have made “solid progress” on EverSweet - their hotly-anticipated ‘next-generation’ Reb D and Reb M sweetener – but it will not launch until 2018, two years later than originally anticipated, Evolva revealed this morning.
Ingredion has struck a deal to become the exclusive global distributor of SweeGen, Inc's stevia-based sweeteners in all markets except China (where it will be a non-exclusive distributor).
Consumer research leads Cargill to believe that it has finally rounded the stevia taste bend, just in time for the revamp of nutrition labeling phases in over the next several years.
As sales of artificial sweeteners continue to slide, SPLENDA (a brand associated with the artificial sweetener sucralose) has moved into the faster-growing natural sweetener space with the launch of SPLENDA Naturals, a zero-calorie blend of the bulk sweetener...
Stevia giant PureCircle is expanding its agronomy program to more than 15 stevia plant growing regions around the world and further developing its farming footprint outside of China.
The FDA has issued a GRAS (generally recognized as safe) no objections letter for EverSweet, Cargill’s hotly-anticipated ‘next-generation’ Reb D and Reb M sweetener – produced via fermentation rather than from the stevia leaf - qualifying it for use in...
Vancouver-based GLG Life Tech has developed a new variety of stevia containing unusually high levels of sought-after steviol glycoside Reb M, a breakthrough it claims is “a very important step to realizing a commercially viable Reb M extract from stevia...
The exploding sports nutrition market offers significant opportunity for alternative sweeteners taking stevia and erythritol beyond their applications as food ingredients, said Cargill experts.
PureCircle has developed a new family of stevia-based sweeteners designed to shine in low to zero-calorie formulations, an application area that has proved particularly challenging as formulators seek to retain a ‘clean, sugar-like’ taste at higher dosage...
