Weight management 2011: Diet is out, zero is in
The number of new products launched in the US market featuring the term ‘diet’ in the brand or product name has plummeted in the last five years as weight conscious shoppers seek out more positive messages, it has emerged.
Speaking at Weight Management 2011, a virtual conference and expo organized by NutraIngredients-USA and FoodNavigator-USA on November 9, Datamonitor Product Launch Analytics director Tom Vierhile said US consumers were also tiring of low-fat and low-calorie claims.
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