Is innovation the answer to the commodity price challenge?
While growth strategies in emerging markets are increasingly dominating the agenda at the nation’s biggest food manufacturers, there is still money to be made in mature markets, according to Heinz, which unveiled a series of new products with lower entry price points this month.
Sara Lee chairman Jan Bennink (pictured), meanwhile, promised to deliver “major innovations” in coffee and meat products next year in a bid to seize back the initiative in the wake of soaring commodity costs.
