Campbell appoints Yin Woon Rani as its vice president, integrated marketing
Next we move to soups, snacks and beverages giant Campbell Soup Company, which has appointed Yin Woon Rani to the newly created role of Vice President, Integrated Marketing.
In this role - starting Jan 2, Rani will be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and will work closely with business unit marketing teams to oversee the company’s creative, media, digital and design agencies around the world.
She will report to Michael Senackerib, Senior Vice President, Chief Marketing Officer, and will be based at Campbell’s headquarters in Camden, NJ.
Prior to joining Campbell, Rani was President, North America, for global media company Universal McCann.
