DARREN TRISTANO, Technomic: Consumers want to know where their food is coming from
By Elaine Watson
- Last updated on
Next up is DARREN TRISTANO, executive vice president at Technomic:
Overall, consumer expectations of strong transparency practices will change how operators think of the food coming through the back door. Those leaders who adopt better practices will continue to win over consumers’ emotional appeal and position themselves for success as they change the way suppliers operate.