All news articles for October 2014

Promotions are not delivering for many CPG companies, says Nielsen

Three-quarters of CPG promotions don’t break even, says Nielsen

By Elaine Watson

It’s well-known that many CPG firms feel that they are not getting enough bang for their trade spending bucks. But a recent analysis by Nielsen reveals that most of them are not getting any bang for these bucks, with almost three quarters of promotions...

The Future Market from Studio Industries

The Future Market: What will food shopping be like in 2065?

By Elaine Watson

The IFT's FutureFood 2050 initiative has started a fascinating conversation about what we might be eating in the future. But what will food shopping be like? Will supermarkets as we know them today still exist or will we get all of our groceries...

Cassava could be used in a similar way to corn to provide starch sweeteners

Cassava shapes up as an alternative source for starch sweeteners

By Paul Gander

New research led by Du Pont Industrial Biosciences concludes that enzyme technology currently used with maize and wheat could be applied far more widely to cassava root starch to produce sweeteners such as glucose, fructose and maltose.

Sanford Bernstein: “We would have expected inflated sales considering the ‘novelty factor’ surrounding the launch of this new product line extension.

'The feedback we received appears to be merely satisfactory or mixed'

Coca-Cola Life off to 'lackluster' start in the US, says analyst

By Elaine Watson

Initial feedback suggests the US debut of Coca-Cola Life has been “lackluster”, with staff in some of the first stores to feature the product reporting “satisfactory” sales, but nothing to set the world on fire, says Ali Dibadj, senior analyst at Sanford...

MIISAC aims to ensure that new technologies don’t hinder export markets

US meat body examines new technology impact on exports

By Oli Haenlein

A diverse group of representatives from technology companies and the US beef, pork and lamb industries have been working together to ensure that new technologies don’t hinder export markets.

ADM acquires Wild Flavors GmbH

ADM acquires Wild Flavors GmbH

By Caroline SCOTT-THOMAS

Archer Daniels Midland Company (ADM) has completed its acquisition of Wild Flavors GmbH, the company said on Wednesday.

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