REUBEN CANADA, founder, Canada Enterprises (Jin+Ja): ‘This has been the most fulfilling thing I’ve ever done.’
Jin+Ja was developed in Reuben Canada’s kitchen in 2009, hit local stores in 2011, Whole Foods in 2012, and then started to take off - pretty explosively - in 2013.
Today, the non-carbonated beverage - made from fresh ginger, cayenne pepper, lemon, mint, green tea, and cane sugar - is in more than 1,300 stores, says Canada, a Philadelphia-based electrical engineer-turned patent attorney.
“I think as an entrepreneur you are always going to have those moments when you wonder whether you did the right thing, but, that’s just a part of being the boss, and you’ve got to developing coping mechanisms to manage the fear. But from a personal perspective, this has been the most fulfilling thing I’ve ever done.”
Click HERE to read our recent interview with Jin+Ja.
