Campbell Soup to ‘unlock the value of our brands’ with new structure
Next we head to Campbell Soup Co, which is reorganizing its business into three divisions structured by product categories rather than geographies in a move CEO Denise Morrison claims will "unlock the value of our brands and the growth potential of our business".
As of Feb 1:
- Mark Alexander (pictured above), formerly president, Campbell North America, is now president of the new Americas Simple Meals and Beverages division, which includes the U.S. Retail and foodservice businesses, Plum Organics, and the simple meals and shelf-stable beverage businesses in Canada, Mexico and Latin America (net sales: $4.5bn).
- Luca Mignini, formerly president, Campbell International, is now president of the global biscuits and snacks division, comprising Pepperidge Farm, Arnott's and Kelsen (net sales: $2.8bn).
- Jeffrey Dunn, formerly president, Bolthouse Farms, is now president of the new packaged fresh division, which includes Bolthouse Farms and Campbell's retail refrigerated soup business (net sales: $1bn).
Meanwhile, Irene Chang Britt, president at Pepperidge Farm and SVP Global Baking and Snacking, is leaving the company, which has just lowered its fiscal 2015 profit and sales outlook.
