Special Edition: Preservatives

Plant-based preservatives emerge as consumers hunt for clean-label meats

By Adi Menayang

- Last updated on GMT

Related tags Meat

Photo: Pexels
Photo: Pexels
From celery to citrus to vinegar, consumers are glancing over nitrate-containing meat products and going for what they deem a more natural alternative.

In 1914, Pulitzer Prize-winning poet Carl Sandburg referred to Chicago​ as “Hog butcher for the world, tool maker, stacker of wheat—city of the big shoulders.” Reputed as the nation's meatpacking hub​ after the Civil War, the industry’s presence in the city dwindled along with the rest of the Rust Belt’s manufacturing sector.

But today, in the warehouses along the Chicago River, with urban farms, trendy co-ops, and art galleries as its neighbors, smaller meat product manufacturers and services are making their stamp, such as Big Fork Brands​, Think Jerky​, The Butcher & Larder at Local Foods​, and Red Meat Market​.

The ingredients, products, and delivery methods today are a far jump from what was found in the city's stockyards of the 19th and early 20th centuries. Big Fork Brands, for example, came up with a novel combo of sausage and bacon. “We combine two meats into one, Big Fork is a super meat that’s all natural, nitrate free, and antibiotic free as well,” ​Lance Avery, the company's founder and chef, told FoodNavigator-USA. 

Big Fork Sausages
One of the 7 flavors by Big Fork. On the ingredients list, the company includes celery powder, adding: "No nitrates or nitrites added except for those naturally occurring in celery powder and sea salt."

Plant-based preservatives prevail

Nitrates and nitrites in meat went under special scrutiny from the public after the World Health Organization (WHO) classified “processed meats” as carcinogens.​  This increased consumer’s attention to the ingredients lists of meat products they buy; a push for brands like Big Fork to seek out alternatives if they haven’t already.

For his bacon sausages, Avery said he uses celery powder. “We [needed] a natural preservative, plain and simple,”​ he said about finding a way to keep his products fresh longer. “I have tested several other preservatives in the market but celery powder is the only one that extends our shelf life.”

It may work for relatively smaller brands like Avery’s, but will it work for the category at large? A review published last fall in Trends in Food Science & Technology explored whether or not​ nitrate-free processed meat is possible for the mass market. Around the same time, big companies like Corbion were developing plant-based nitrate alternatives for meat products.

In September 2015, Corbion Purac launched Verdad Avanta, which they market as a range of clean label preservatives “derived from natural common food pantry ingredients​.”

“One of the components, vinegar, is produced by fermentation and is a rich source of acetic acid which is a well-known inhibitor of microbes and pathogens,”​ said David Charest, Corbion’s Industry Director Meat, North America. “With the Verdad Avanta portfolio we have combined our vinegar with other ingredients such as citrus flour, to add additional functionality that delivers beyond food safety and shelf life.”


In January this year, Corbion extended their line and released a vinegar and celery powder preservative, marketed Verdad Avanta C100. Though Avery did not disclose what brand of celery powder he uses, Charest concurs that the plant-based preservative is a good option for cured and smoked meats.

“[The vinegar and celery powder] provides a natural source of nitrite and can be used for smoked meats bearing a natural claim," ​he said. "Chemical nitrites by themselves are weak Listeria solutions.  By combining celery powder, which is naturally rich in nitrate and performs the same curing functions, with vinegar, you also get added Listeria control."

More meat please

Epic Bars
EPIC was acquired by General Mills in the winter. Some of its products, such as the line of meat bars, has celery powder as an ingredient.

A report released by the Food Marketing Institute and the North American Meat Institute said that there continues to be growth​ for convenient value-added meat. And as protein remains the nutrient under the spotlight, meat snacks are poised for continued growth​.

Meat products on the market have evolved beyond just lunch meat, breakfast sausages, and frozen nuggets. The trend today is big enough to create a mini food chain—smaller brands launch meat bars​ and jerkies​, some of which may end up being bought by a bigger one​. 

“We see increase in what customers would consider healthier choices which includes natural labels,” ​Charest said. “These types of products will require preservatives to have the product ready when the consumer wants to [consume] it, however many households now have a desire for these preservatives to be natural, enabling them to feel good about what they are preparing for their families.”

Related news

Show more

Related products

show more

White Paper: Solving for Sugar Reduction

White Paper: Solving for Sugar Reduction

Content provided by ADM: Innovation that Feeds the Future | 02-Nov-2023 | White Paper

Sugar does more than provide sweetness. It is a foundational ingredient, contributing to texture, color, and mouthfeel while also providing the necessary...

Related suppliers


Was it ever safe to eat celery?

Posted by Nate,

Celery is being used to cure meats, but the FDA only allows the word "cure" in conjunction with use of actual nitrates or more accurately, nitrite content.

Since celery has some 2000 times more nitrate content on its dry-matter basis as bacon or ham, shouldn't we think twice about considering it a "safe" snack food with its customary smear of peanut butter?

Safer yet: Let's eat more bacon and ham.

Report abuse

By any other name...

Posted by Natalie,

Isn't nitrate still nitrate no matter the source? Is there any reason to believe this method of preservation is safer?

Report abuse

Follow us


View more