What are strategic CPG investors looking for?
What are investors looking for? General Mills' 301 INC boss John Haugen is looking for something "remarkable," "sticky" and "scalable," while Jim Tonkin at Healthy Brand Builders looks for brands that go "an inch wide, a mile deep" and are "really killing it" from a velocity perspective (sales per sku per store per week), rather than picking up new accounts at breakneck speed.
In other words, he said, brands that can shift serious volumes from 300 stores excite him more than brands that have secured shelf space at 3,000 stores, but failed to set the world on fire.