The rise and rise of CORE...
CORE Nutrition founder Lance Collins, in turn, revealed that the CORE beverage platform (comprising CORE Hydration – an ultra-purified, electrolyte-infused bottled water with a ‘perfect pH’ of 7.4; and CORE Organic, an organic 5-calorie flavored water/juice blend with coconut water concentrate and antioxidants from white tea extract and maqui berry) will generate revenues of c.$45m in 2016.