Taste test Friday: Consumers embrace New Pop’s nostalgia but are unsure of high sugar content

By Elizabeth Crawford contact

- Last updated on GMT

New Pop seeks to set itself apart in the highly popular but also crowded ready-to-eat popcorn category by offering a “skinless”​ option that is sweet and free from the snack’s traditional trappings of oil, butter and salt. But will consumers view these changes to the iconic snack as a plus or minus?

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