Taste Test Friday: Consumers’ love the simple taste of Bobo, but not its simplistic packaging

By Elizabeth Crawford

01-Jun-2017 - Last updated on 02-Jun-2017 at 11:31 GMT

In the highly-saturated bar category, Bobo’s nut butter filled oat bars stand out for balancing decadence and better-for-you ingredients for an easy to eat and satiating snack, but in our taste test they lost points for packaging elements.

Taste Test Friday: Consumers’ love the simple taste of Bobo, but not its simplistic packaging

Cartoon character could cause consumers to undervalue product

Typography of name confuses consumers

Obstructed Nutrition Facts rankle health-conscious consumers

Word-choice of ingredients undermines transparency

Minimal-processing appearance cuts two ways

Not-too-sweet profile is a success

Kid-friendly and mom approved

Most would buy Bobo bars despite criticism

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