Obstructed Nutrition Facts rankle health-conscious consumers
The placement of the Nutrition Facts panel under on the packaging seam and flap on the back also frustrated some testers. Andy Neustaetter, an omnivore, explained, “I though the packaging was a bit weird – you had to sort of pull back part of the packaging to see the nutritional information, which seemed like either not great design or an attempt to make it harder to read the nutritional information.”