Taste Test Friday: The Little Kernel has consumers wanting more

By Elizabeth Crawford

04-May-2017 - Last updated on 05-May-2017 at 11:15 GMT

The founders of The Little Kernel argue that smaller is better when it comes to ready-to-eat popcorn because they say it is sweeter, crunchier and easier to eat than regular sized popcorn – but will consumers in the US, where bigger is often perceived as better, agree?

Taste Test Friday: The Little Kernel has consumers wanting more

Tiny kernels offer ‘interesting texture’

Small kernels are harder to eat by the handful

Size doesn’t matter

Smaller size is festive, fun and practical

Pun on colonel is ‘playful’ but confusing

It isn’t funny if you have to explain it …

Less sugar is a winner

Sugar may be out, but consumers still want salty

What The Little Kernel lacks in sodium, it makes up for with quantity

Olive oil is an attractive feature

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