Sugar may be out, but consumers still want salty
Several taste testers noted that the full portfolio was not as salty tasting as they expect from popcorn, and while they recognized this was healthier for them, they also were not as satisfied. Bridget O’Brien, an omnivore, noted, “I though the flavor was rather bland, even the Himalayan salt flavor.” However, she added that she still “found myself reaching for more” and noted that “the popcorn was easy to snack on.”