Word-choice of ingredients undermines transparency
“I took a peek at the ingredients and was surprised to see some interesting players, namely, ‘buttery spread,’ a 9-ingredient olio of fats, texture enhancers and flavors,” Andrea Barbery, an omnivore who leans vegetarian, said. She took particular umbrage with the use of palm fruit. “Palm ‘fruit,’ really? You don’t see that often. I couldn’t tell if the manufacturer was attempting to draw the consumer’s attention away from the oil derived from the palm fruit … even though it is explicated noted as an ‘oil blend.’”
Ultimately, Barbery said the “’buttery spread’ would probably have me looking at another product,” even though “based on taste alone, I would definitely eat this bar again.”