Kroger takes on Halo Top with Low Cow ice cream
Moving into the dessert aisles, Kroger is taking on ultra-successful low-calorie ice cream Halo Top with Simple Truth Low Cow lite ice cream, which is sweetened with erythritol and stevia. Each pint ($4.49) has 240-280 calories, 24g protein and 6g fat and is “made with absolutely no artificial ingredients or preservatives.”