Cheerio! Chocs away!
For those looking for a bit of healthy indulgence in the cereal aisle, General Mills has developed Chocolate Peanut Butter Cheerios - dual-colored whole grain O's sweetened with cocoa and peanut butter.
Speaking on the Q4 earnings call Wednesday, CEO Jeff Harmening said: “Consumers love chocolate and peanut butter flavor cereals. In fact, these two flavors combined to generate almost $0.5bn of US cereal category retail sales and are growing… We think this launch is going to be a big hit, so keep an eye out for it in late October at your local grocery store.”
While yogurt sales were down 5% in the North American retail business, he said, the new Oui by Yoplait brand had put in an “excellent performance.”
He added: 'Oui by Yoplait is off to a great start and exceeding our high expectations. In fact, we're benchmarking our results against the most successful competitive launches in the category in the last five years and through eight weeks, Oui by Yoplait is twice as large as the benchmarks.”