Califia Farms unveils cold brew concentrates line
Califia Farms – the market leader in the refrigerated ready-to-drink cold brew coffee market in the natural channel – has unveiled Cold Brew Concentrates, a new line of premium cold brew coffee concentrate in Vanilla Tolteca, Signature Blend and Mocha varieties.
Each 750ml bottle delivers up to eight cups of coffee made from Arabica beans from Central and South America sourced via Califia Farms’ Direct Trade program.
According to SPINS data, cold brew coffee sales rose 80% in the past year, with concentrates making up a quarter of those sales in the natural channel, claimed Califia Farms.