Direct to consumer
Livio Bisterzo, Green Park Brands (Hippeas): I’m spending a lot of time learning the direct to consumer playbook as I believe it will be transformational to our industry. Conventional CPG marketers haven’t come around to fully assess the new opportunity in the D2C space.
D2C brands are going to become major players across multiple industries as there is tremendous data to be gathered through direct relationships with consumers.
VOX POP: What is keeping food & beverage execs awake at night as we head into 2019? Recession Team work Traceability Direct to consumer Misleading marketing Distributors Trend or fad? Animal ag Fragmentation Scaling up Access to capital Costs Overinvestment Hiring, scaling, lawsuits Safety Feeding the world, sustainably Challenging business environment Commoditization Hiring