Trend or fad?
Scott Fiesinger, Field Trip Jerky: It's hard to find a balance between what is forward trending but isn't a food fad, what is fresh and innovative but also mainstream and widely accepted, tasty but still healthy, portable and yet satiating enough to satisfy on-the-go hunger, and if you can answer all of those, maintain a shelf life that allows you to bring it to a market with as little complexity as possible.
VOX POP: What is keeping food & beverage execs awake at night as we head into 2019? Recession Team work Traceability Direct to consumer Misleading marketing Distributors Trend or fad? Animal ag Fragmentation Scaling up Access to capital Costs Overinvestment Hiring, scaling, lawsuits Safety Feeding the world, sustainably Challenging business environment Commoditization Hiring