Coca Cola Energy will make its US debut in January, says the firm, which launched the brand in Europe earlier this year. Each 12oz can contains 114mg caffeine, guarana extract and B-vitamins, with full sugar and diet options available.
“We saw an opportunity to meet an unmet need in the category,” said trademark innovation brand director Janki Gambhir, who said energy drinks are growing 5% annually in the US, although growth has slowed. “Research shows that people are open to trying energy drinks, but are hesitant to give these products a try because of unfamiliar brands touting unfamiliar ingredients.
“With Coca-Cola Energy, we are giving people even more reasons to reach for a Coke. Coke Energy is a disruptive proposition that will push Coca-Cola to places it hasn’t been before.” Read more HERE.